Digital marketing is not as simple as it might sound. It is on the other hand requires deep vigilance by the consultancy company at every stage. Digital marketing not only requires effort in designing the campaign but also great care needs to be taken by a PPC agency while executing it. The reputation of a consultancy agency can be ruined by a small mistake overlooked before the launch of a digital marketing campaign for a company. Therefore, a consultancy agency needs to b extra careful and check that all the screws are tight before making the final flight so it remains a smooth flight till the end. It is best to make a checklist for all the aspects to take care of before launching the Internet marketing campaign.

First of all, there are certain things to take care about at the strategy level of the digital marketing. The PPC agency should make sure that the approved strategy is in place is being consulted for the Internet marketing campaign of the company. Also, the text ads must be approved by the editorial before its launch. All the cost parameters are agreed and understood by the agency and the client and the budgets are also approved and set correctly.

The next level for checking the digital marketing tidbits is the web analysis. It should be made sure that the tracking codes are tagged and tested correctly. Moreover, the tracking of destination URLs should also be checked. The agency should educate the client regarding the analytics tracking codes attached of all the advertisements and newsletters. Digital marketing is not complete without creating a dashboard for the client. The consultancy agency should make sure that it is created on time and the client is well informed about it. Moreover, the conversion funnels should be checked as well. The consultancy agency should involve the client company's web analytics team in this phase of Internet marketing.

The checklist is for tactical PPC. The specific networks should be checked for 'off/on' strategy. Ad serving should be set to rotate. Certain trademarks can deactivate the Ads later on, so make sure not to have them. Keywords play an important role in digital marketing, therefore make sure to add them at all levels. Destination URLs should be checked as whether they are working properly or not. Geo-targeting and demographics settings should be checked.

In a routine it is quite possible to forget anything important; however digital marketing cannot be handled in this way. Digital marketing requires checking for many aspects to be checked for before its launch. A successful Internet marketing is not only the one which is designed smartly it is also the one which is executed and lunched smartly.