Service Design For Business Success
Customers are the best things as friends but are the worst that can happen to a business if they turn its enemies. As friends, they always come back for your products and services being satisfied customers. But once they are displeased about your product or service, about the way they are treated by your frontline personnel or even just a small speck on the floor that they find annoying, they get mad and become your enemy if not immediately appeased with a €solution€ to their problem and rectified in a fashion of their design and satisfaction. Worse, they tell everybody they know about the €problem€ and instantly make you a villain and driving more customers away from you.
If you have a business, you have to take very good care of your customers. And strive to have more customers to take very good care of. That is the only way you can succeed in business, creating products and services that customers will delight in and be satisfied with, delivered to them by personnel who know how to do it as if they are serving royalty. Customers love it when they are treated like kings and masters. And they come back for more of it. The wise entrepreneur should understand this and contaminate his staff with the business wisdom.
To inculcate the kind of business sense just described to the staff is not very easy to do. It takes more than an ordinary business person or manager to be able to indoctrinate the staff. The wise entrepreneur would know what to do. With networking, being one of his natural (or acquired) skills, the entrepreneur wisely turns to experts in Service Design who have programs and ways to put a management and operational system in place so designed that it fits to customer wants and needs in a manner that costs the least to the business while maintaining personal and professional dignity and fun in the staff's dispensation of their services to delighted and satisfied customers.
The Service Design system employs User Experience Design that dissects and exposes customer behavioural psychology vis- -vis the way the products and services are designed and offered/served to the customer in the very way he wants them.
If you are an entrepreneur with some sense, you will temper your business with the right Service Design it needs. Good luck!