Social networking has advanced over the years to the point of people being connected at all times but is it also true for businesses? With new technologies being introduced on a daily basis, social media tools are being used by most people to collaborate with their friends, family as well as colleagues. Now, live chat apps are used to communicate and online meetings are conducted for product demos. However, one mode of communication has never been replaced and that is, email. It is still considered to be one of the most effective and commonly used methods to gather feedback from the workplace or even connect with old friends.

Email Marketing

We all receive dozens of emails every day which ranges from promotional offers from a website you visited to monthly Newsletters of a product you have recently purchased. Many such emails contain updates on the products being offered and other call-to-action messages. Whether it is a call for helping the starving children in Africa, a commercially owned website of a famous brand or a small Kickstarter business, advertising and marketing strategies are always the same. But at the end of the day, all businesses strive to achieve one common goal - increasing sales. And email marketing is a big part of successfully achieving this goal.

Proper Campaigning

Creating an effective email marketing campaign can be challenging as there are a number of steps involved in the process and not many solutions in the market offer them all. Banckle Campaign however, differs from the lot as it offers an easy, extremely affordable and extensively reachable solution to businesses for the promotion of their products. You can deliver your message not in a country or a continent but all over the world in quite less time. But the question remains, how does Banckle Campaign help in boosting sales for your business? To answer this question, let us take an example.

Show your Products

Consider that you are a small e-business owner and you have recently introduced a new line of products such as handbags or accessories. You want to advertise heavily but require a cost-effective solution. At the same time, you want to sell out the shoes from last fall to make room for new products to showcase. Therefore, your marketing manager comes forth with the idea of end-of-season sale which will lead to the launch of a new line of handbags. For the sale to be a success, you need to entice your regular customers as they are familiar with the quality of your products while at the same time, you want to target a new audience for your new line of accessories.

Make the Right Choice

Being faced with such a dilemma, you might consider handing out flyers or printing out brochures but the reach of your message would be limited. You need a proper platform to market your offers and not for this one time but on a regular basis. In such a situation, designing an email marketing campaign comes in handy. And what can be more suitable than a comprehensive design tool such as Banckle Campaign which you can use to keep your customers up-to-date about your upcoming products, sale offers and much more. And not only this, you can send-out your campaigns directly from the app to your regular customers, new subscribers and website visitors.

Increase Sales

Using Banckle Campaign, you can send out emails using the Create Campaign option on a regular basis. It can include Newsletters, discount deals being offered or launch of new products your subscribers might be interested in. You can also schedule the campaign date or time to automatically send out emails to your subscribers at a defined time. It will help you and your team to reinforce your relationship with your customers and window-shoppers to connect with you and get to know about the special offers regarding your products or services. And once you have identified yourself as a trustworthy business to your subscribers, you have a clear shot at increasing your sales and annual revenue.