Search Engine Optimization - Keyword Is the Key
Search Engine Optimization is required to assure online visibility of your website in search engine results when a related word is searched by an internet user. It is a strategic to increase you website traffic. So it is really important for your website to appear in top search results in order to get more visitors directed from search engine.
The most important thing in Search Engine Optimization are the keywords. The are the basis of crawling and indexing by a search engine. The Internet User searches on the internet based on keywords which come to his mind of the thing he is looking for. SEO based on keywords for optimization is known as Natural SEO. It is also known as organic search and the most ethical way of Search Engine Optimization. Keyword based SEO comes under On-page Optimization.
Given below are some tips which can be useful for structuring a website with efficient use of keywords in following areas of a web page.
1) Domain Name
Your Domain Name is your identity on the internet hence it must contain the keyword which can help to identify your website or business. It should be compact and easy to remember. Always use the main keyword in your domain e.g. a website of a printing company should have the word 'print' or 'printing' in its domain and not only name.
2) URL of Webpage
The URL of any webpage is used to locate the webpage on the internet. Therefore, it must contain the keywords used in the page. For example a page on SEO tips should have a URL like "http://www.xyz.com/free-seo-tips-search-engine-optimization"
3) Title
The Title tag of a webpage is as important as the name of a person. Therefore, the title should always contain the relevant keywords. Web crawlers use title as an entry point for your webpage and use it to locate the web page.
4) Headings and their formatting
The headings were an important SEO tool earlier but now have lost their relevance with time and changes in search engine algorithms. So filling your webpage with unnecessary H1, H2 and H3 headings is of no use for your website and can have negative effects, instead, use them efficiently.
5) Content and Body
The Content and body of your webpage should be fresh and original and should contain relevant keywords in an efficient way. Do not overuse and over stuff them and try not to disturb the semantic structure of your text. The content should be in accordance with the title and vice versa.
The most important thing in Search Engine Optimization are the keywords. The are the basis of crawling and indexing by a search engine. The Internet User searches on the internet based on keywords which come to his mind of the thing he is looking for. SEO based on keywords for optimization is known as Natural SEO. It is also known as organic search and the most ethical way of Search Engine Optimization. Keyword based SEO comes under On-page Optimization.
Given below are some tips which can be useful for structuring a website with efficient use of keywords in following areas of a web page.
1) Domain Name
Your Domain Name is your identity on the internet hence it must contain the keyword which can help to identify your website or business. It should be compact and easy to remember. Always use the main keyword in your domain e.g. a website of a printing company should have the word 'print' or 'printing' in its domain and not only name.
2) URL of Webpage
The URL of any webpage is used to locate the webpage on the internet. Therefore, it must contain the keywords used in the page. For example a page on SEO tips should have a URL like "http://www.xyz.com/free-seo-tips-search-engine-optimization"
3) Title
The Title tag of a webpage is as important as the name of a person. Therefore, the title should always contain the relevant keywords. Web crawlers use title as an entry point for your webpage and use it to locate the web page.
4) Headings and their formatting
The headings were an important SEO tool earlier but now have lost their relevance with time and changes in search engine algorithms. So filling your webpage with unnecessary H1, H2 and H3 headings is of no use for your website and can have negative effects, instead, use them efficiently.
5) Content and Body
The Content and body of your webpage should be fresh and original and should contain relevant keywords in an efficient way. Do not overuse and over stuff them and try not to disturb the semantic structure of your text. The content should be in accordance with the title and vice versa.
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