How to Make the Business Trends Work for You Not Against You
- 1). Evaluate and identify the current trend in the marketplace.
- 2). Analyze your company's capabilities and determine how your products and services align with the trend. This involves answering key questions such as, "Is our product line or offerings capitalizing on the current business trend by gaining market share or at the very least not losing share?" These answers will tell you where and what kind of changes need to be made to make sure the current business trend is working for you.
- 3). Anticipate any market shifts or trend changes by closely analyzing your competitors to see where they are experiencing success and market share gain. This will help you evaluate if you need to modify your offerings to keep up with a possible emerging trend or trend change.
- 4). Constantly communicate with customers to determine if the needs and desires are gradually changing. This will help you stay ahead of the trend change curve and begin to modify your product and service line accordingly.
- 5). Finally, continue to repeat steps 1 thru 4 as regular analysis tasks within your company to ensure the business trend is always working for you and not against you.
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