How to Create an Intro for a Web Page

• 1). Examine the goals of your website and write these priorities down. Use this information to begin to focus your web page introduction. Examples of website goals include providing information, selling a product, entertaining visitors, or showcasing a resume.
  
  
• 2). Identify your target website audience including their age, gender, and educational and/or economic status. Tailor your tone (e.g. professional, casual, humorous, academic, creative,) message, and jargon accordingly as you create the intro for your web page.
  
  
• 3). Determine the primary goal of your web page intro. Decide whether it is most important to introduce yourself or your business, establish trust or credentials, or to lead readers to a specific action (e.g. subscribing to a newsletter.) Another useful method to create a web page intro is by explaining to readers how to get the most out of the website or how to find frequently requested information.
  
  
• 4). Create a draft intro of your web page on paper or with a word processor. Verify that the basic message or goal is included in the text prior to making grammatical edits. Set aside your draft for a few hours or days, if necessary, to more easily locate errors or needed improvements.
  
  
• 5). Edit your web page introduction. Aim for a concise message of one or two paragraphs, using approximately 50 to 100 words as a guideline. Employ action verbs and limit qualifiers (adjectives and adverbs) to both make points quickly and maintain readers' interest. Even informal and creative websites may benefit by limiting literary flourishes in the intro - unless that is the main goal of the website, ie, to highlight a creative talent or tone.
  
  
• 6). Check both grammar and spelling and avoid relying solely on a word processor to identify mistakes. Illicit the help of a 3rd-party to read your web page intro and provide feedback, for best results.
  
  
• 7). Save the text of the web page intro and prepare it for publication on a website. Using the web page creation program or online platform (e.g. blogging software,) modify the cosmetic appearance if desire - adjusting font type, bolding, or italics.
  
  
• 8). Place your web page intro in a practical place on the website home page, add a photo if necessary, and preview the results prior to publishing.