Long Tail Keywords
This my second article on SEO or Search Engine Optimization. In the first I touched base on Keywords and the importance of them. This discussion will take them to the next step, which is Long Tail Keywords.
Long tail keywords are really phrases that have at least three or more keywords in them. When a website wants to be more specific about their product or service, they can and should, use long tail keywords to describe what their webpage is about. In this way, you can be more specific in a search engine and on search engine results pages.
If a website is selling tires and has different styles and varieties of them, and someone is just surfing the web and types in "tires" in a search bar, the website may or may not come up on the first couple of search pages. But, if the website has a specific page dedicated to racing tires and a searcher types in "racing tires" in the search bar, there is a good chance they will show up on one of the first search pages. If the webpage has a specific brand of tires on it, and a searcher refines their search to this particular brand, they have a much greater chance being on the first search page.
When a person has refined their search phrase to be highly specific, they know exactly what they are looking to buy, and in most cases this will convert to a sale.
Long tail keywords will optimize your site by creating content to match the search queries, and will attract people who search for a particular product or service using similar search terms, which makes for better quality traffic.
In summary,
Long tail keywords lead to a higher conversion rate, because when people land on your site through a multi-phase search query, they are more likely to make a purchase from you.
Your website can rank better on search engines using long tail keywords, because of weaker competition.
You get more targeted visitors to your website [http://www.boozerenterprises.com], which can lead to increased search engine traffic, because your pages will get indexed and ranked for specific phrases related to your website.
There are free keyword tools out there, which will show you the most relevant long tail keywords according to the search volumes that match your single keywords. Both Google and Yahoo offer these tools.
Long tail keywords are really phrases that have at least three or more keywords in them. When a website wants to be more specific about their product or service, they can and should, use long tail keywords to describe what their webpage is about. In this way, you can be more specific in a search engine and on search engine results pages.
If a website is selling tires and has different styles and varieties of them, and someone is just surfing the web and types in "tires" in a search bar, the website may or may not come up on the first couple of search pages. But, if the website has a specific page dedicated to racing tires and a searcher types in "racing tires" in the search bar, there is a good chance they will show up on one of the first search pages. If the webpage has a specific brand of tires on it, and a searcher refines their search to this particular brand, they have a much greater chance being on the first search page.
When a person has refined their search phrase to be highly specific, they know exactly what they are looking to buy, and in most cases this will convert to a sale.
Long tail keywords will optimize your site by creating content to match the search queries, and will attract people who search for a particular product or service using similar search terms, which makes for better quality traffic.
In summary,
Long tail keywords lead to a higher conversion rate, because when people land on your site through a multi-phase search query, they are more likely to make a purchase from you.
Your website can rank better on search engines using long tail keywords, because of weaker competition.
You get more targeted visitors to your website [http://www.boozerenterprises.com], which can lead to increased search engine traffic, because your pages will get indexed and ranked for specific phrases related to your website.
There are free keyword tools out there, which will show you the most relevant long tail keywords according to the search volumes that match your single keywords. Both Google and Yahoo offer these tools.
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