How to Integrate Pinterest With Facebook Page
If you have a Facebook business page and Pinterest business account - why not integrate both in a mutually beneficial strategy? If you have a following or one or both of the platforms, you can build up on that on other social media tools.
There's no need to start from scratch, but it does need some careful planning to avoid just spamming your followers with similar messages on all social networks.
And that's what I'm going to talk about in this post.
In June 2013, Pinterest had 70 million users, according to Paris-based social media research firm Semiocast.
Businesses have a lot to gain from Pinterest (and social media in general): new customers, more engaged customers, sales.
According to a June 2013 report by market intelligence firm Visioncritical, 4 in 10 social media users have purchased an item online or in store after "favoriting" or sharing it on Pinterest, Twitter, or Facebook.
Nearly half - 47 percent - of Pinterest purchasers say they pinned and purchased something after simply stumbling across it on the site, not because of a focused search for the item.
So how can you get help from your Facebook fans to build a following on Pinterest? And how to integrate Pinterest with Facebook page? Here are some tips to get you started.
Get a Pinterest tab on you Facebook business page 1.
Install an app on your Facebook page Pinterest tab, or use woobox.
com.
Woobox is the app that allows you to create your Pinterest page tab on your Facebook Page.
You're allowed one free Pinterest tab, after that it's $29/month per Page for all the apps you want to use.
2.
Create a tab for your Facebook page so when people come to read your posts, or find out about you they will also see that you are on Pinterest.
The tab allows followers to view all your boards that are on Pinterest while remaining on the Facebook platform (woobox only), they are only taken to Pinterest when they repin or comment.
Additionally, with woobox you can require users to like your Facebook page before viewing your Pinterest tab, show all of your boards and pins styled just like they are on Pinterest, and get complete stats for page views, visits, and likes, segmented by fans and non-fans who view your tab.
Post Pinterest links as updates on Facebook Page Share the direct link to your Pinterest page as a status update, let people know why they should follow you on both platforms.
Be specific about the type of value you are creating on Pinterest for your followers.
Do it more than once - use different board visuals and different messages, to test what works.
With only a fraction of your fans online at each moment in time, you can't expect all of them to notice this from just a single update and take action - follow you on Pinterest! Promote specific boards on Facebook On Pinterest followers can chose whether to follow all of your boards or just a few, and with this in mind - you may be more successful promoting specific boards to your Facebook followers.
You might have board related to a specific product or service, business and non-business related boards, boards related to your other businesses or passions - not everything might be of interest or relevant to your fans.
So test a few and see what works.
Update your status by uploading an image of a pin to Facebook, add description and add a link to the relevant board.
A compelling image is given more space on Facebook newsfeed than just a link - so your update is more likely to get seen by your fans.
Post a link to your Pinterest board as a status update with an image of one of your pins.
This will automatically generate an image.
A full board preview can be generated by posting the board's direct URL, this will also include the text in your board description (you can set and change it in board's settings on Pinterest).
Don't forget to write a full description when setting up your boards and make use of the space beneath the board title.
If you haven't done this when setting up your boards, it's easy to edit them now.
Promoting a particular pin In the same way as promoting a particular board, a specific pin can be used, chose one which highlights the value you are providing.
Posting a direct link to a pin will automatically produce an image of the pin, the name of the board and the caption given.
Optimise title and caption for impact - to grab attention, convey value and use the right keywords.
Promote Pinterest contests on Facebook Contests and promotions are very popular on Pinterest, just as they are on Facebook.
They are an effective way to drive traffic to your site and increase your followers.
There are very few restrictions regarding the way contests and promotions are hosted on Pinterest, so get leverage from both platforms by promoting your Pinterest contest or promotion on Facebook and encourage your fans to take part.
This could be that "carrot" they need to finally take action and follow your boards on Pinterest.
You can check out the latest brand guidelines for running a content on Pinterest here.
Another benefit of a Pinterest content - it creates a lot of engagement between your followers and this will usually translate to increased engagement on your Facebook page.
Higher engagement on your Facebook page would result in Facebook treating your other updates more favourably in the newsfeed battle for space and reach.
So a possible side effect - your Facebook engagement and reach will grow too.
What kind of content can you run on Pinterest? Check these examples on pin-boards here and here.
And this Hubspot's review of 8 Pinterest contests that worked (and why!).
And there is an app for that too...
use woobox, shortstack or wishpond to manage your contest.
Alternatively, you can create a minisite/landing page on your website to explain the details of your contest, how to enter, T&Cs and keep everyone updated on the progress.
Key elements of a successful Pinterest contest
Share your progress in comments below - I'd love to enter your contests and WIN:)
There's no need to start from scratch, but it does need some careful planning to avoid just spamming your followers with similar messages on all social networks.
And that's what I'm going to talk about in this post.
In June 2013, Pinterest had 70 million users, according to Paris-based social media research firm Semiocast.
Businesses have a lot to gain from Pinterest (and social media in general): new customers, more engaged customers, sales.
According to a June 2013 report by market intelligence firm Visioncritical, 4 in 10 social media users have purchased an item online or in store after "favoriting" or sharing it on Pinterest, Twitter, or Facebook.
Nearly half - 47 percent - of Pinterest purchasers say they pinned and purchased something after simply stumbling across it on the site, not because of a focused search for the item.
So how can you get help from your Facebook fans to build a following on Pinterest? And how to integrate Pinterest with Facebook page? Here are some tips to get you started.
Get a Pinterest tab on you Facebook business page 1.
Install an app on your Facebook page Pinterest tab, or use woobox.
com.
Woobox is the app that allows you to create your Pinterest page tab on your Facebook Page.
You're allowed one free Pinterest tab, after that it's $29/month per Page for all the apps you want to use.
2.
Create a tab for your Facebook page so when people come to read your posts, or find out about you they will also see that you are on Pinterest.
The tab allows followers to view all your boards that are on Pinterest while remaining on the Facebook platform (woobox only), they are only taken to Pinterest when they repin or comment.
Additionally, with woobox you can require users to like your Facebook page before viewing your Pinterest tab, show all of your boards and pins styled just like they are on Pinterest, and get complete stats for page views, visits, and likes, segmented by fans and non-fans who view your tab.
Post Pinterest links as updates on Facebook Page Share the direct link to your Pinterest page as a status update, let people know why they should follow you on both platforms.
Be specific about the type of value you are creating on Pinterest for your followers.
Do it more than once - use different board visuals and different messages, to test what works.
With only a fraction of your fans online at each moment in time, you can't expect all of them to notice this from just a single update and take action - follow you on Pinterest! Promote specific boards on Facebook On Pinterest followers can chose whether to follow all of your boards or just a few, and with this in mind - you may be more successful promoting specific boards to your Facebook followers.
You might have board related to a specific product or service, business and non-business related boards, boards related to your other businesses or passions - not everything might be of interest or relevant to your fans.
So test a few and see what works.
Update your status by uploading an image of a pin to Facebook, add description and add a link to the relevant board.
A compelling image is given more space on Facebook newsfeed than just a link - so your update is more likely to get seen by your fans.
Post a link to your Pinterest board as a status update with an image of one of your pins.
This will automatically generate an image.
A full board preview can be generated by posting the board's direct URL, this will also include the text in your board description (you can set and change it in board's settings on Pinterest).
Don't forget to write a full description when setting up your boards and make use of the space beneath the board title.
If you haven't done this when setting up your boards, it's easy to edit them now.
Promoting a particular pin In the same way as promoting a particular board, a specific pin can be used, chose one which highlights the value you are providing.
Posting a direct link to a pin will automatically produce an image of the pin, the name of the board and the caption given.
Optimise title and caption for impact - to grab attention, convey value and use the right keywords.
Promote Pinterest contests on Facebook Contests and promotions are very popular on Pinterest, just as they are on Facebook.
They are an effective way to drive traffic to your site and increase your followers.
There are very few restrictions regarding the way contests and promotions are hosted on Pinterest, so get leverage from both platforms by promoting your Pinterest contest or promotion on Facebook and encourage your fans to take part.
This could be that "carrot" they need to finally take action and follow your boards on Pinterest.
You can check out the latest brand guidelines for running a content on Pinterest here.
Another benefit of a Pinterest content - it creates a lot of engagement between your followers and this will usually translate to increased engagement on your Facebook page.
Higher engagement on your Facebook page would result in Facebook treating your other updates more favourably in the newsfeed battle for space and reach.
So a possible side effect - your Facebook engagement and reach will grow too.
What kind of content can you run on Pinterest? Check these examples on pin-boards here and here.
And this Hubspot's review of 8 Pinterest contests that worked (and why!).
And there is an app for that too...
use woobox, shortstack or wishpond to manage your contest.
Alternatively, you can create a minisite/landing page on your website to explain the details of your contest, how to enter, T&Cs and keep everyone updated on the progress.
Key elements of a successful Pinterest contest
- Offer a reasonable prize that will motivate your followers to take action, the more you offer - the more action you could ask them to take to enter;
- Your services could be used a prize too - design services, personal styling, SEO review etc.
; - Ask entrants to follow you on Pinterest in order to build your following;
- Ask them to create a board of a specific name and description, this will promote your contest to followers of the person who entered;
- Ask them to pin at least ten items to that board to create a particular theme, several items must be from your website - this will share your content with a wide audience and create backlinks to your content;
- Entrants must submit the board's URL on a form or by email (like the example above) and ask them to opt in to newsletter sign up - and build your email list at the same time.
- If you put your contest information and entry form behind the "like-gate" on Facebook you could build your Facebook fanbase too - but beware of creating too many "hoops" for your entrants to jump through, or you won't get enough entries!
- Ensure that your contest is mobile-friendly - most users of Facebook and Pinterest are on mobile phones, so they need to be able to access your "submission" tab or form in order to enter;
- Ensure that your rules are clear in your Terms and Conditions, including the judging criteria, especially if you promote or run the contest as a Facebook app;
- By spreading the word via social media, blog and your newsletter, you will also be encouraging your existing followers to engage with you on another social network.
- Don't let it go on too long - 2 weeks is sufficient time for a contest to gain momentum and enough entries to make a decision;
- Consider your target market - what would encourage them to spend time playing around with pins and creating a new board.
If you are a fashion boutique, asking them to create a board that symbolizes the Autumn 2013 look best could work well and your judging criteria would reward interpretation of the latest fashions and creativity.
- if you have a Pinterest account, install a Pinterest tab on Facebook;
- use status updates to promote boards and pins;
- ensure descriptions, titles, and captions are optimised on your boards - and images from your website have links back to the site;
- plan your Pinterest/Facebook marketing strategy - what updates you will post and how you will add value.
Share your progress in comments below - I'd love to enter your contests and WIN:)
Source...