3 Tips Everyone Company Needs To Know About Business Blogging Content
Over the last few years, businesses have began to invest heavily in online resources, most notably search engine optimization - SEO - first and foremost, followed more recently by social media tools, such as the use of Twitter and Facebook.
Over the last 12 months, the popularity of business blogging has blossomed and it is seen by many as the third resource, alongside SEO and social media, that needs to be utilized by businesses who are trying to develop their online presence.
Although it's always a great idea to hire a specialist agency to carry out this type of work, as the simple fact is that they will have the knowledge and experience to be able to deliver the results you want in the most timely fashion possible, it's understood that some businesses like to keep things in house and if you're planning on going down this route, the following three tips are imperative to know and understand when you're producing business blogging content.
1.
Keep it relevant - business blogs are to be used, in general, as a way for a business to communicate with its customers in a way that will provide them with useful information on the company and industry as a whole and simply put, the more useful information you provide, the more people will read the blog and the more likely it is that these readers will turn into paying customers.
It's because of this why you want to keep any off-topic blog posts to a minimum.
Sure, throw in a funny, personal post every now and again to help your readers relate to you, but always make sure that business or industry relevant posts are without doubt the most prominent type of posts on the blog.
2.
Don't be too corporate - one of the most difficult things to get right when blogging for business is the voice in which the blog posts are created.
The point to remember here is that irrelevant of the format they're in, blogs are supposed to be an informal way of communicating and therefore as tempting as it can to write in a particularly corporate way, you want to be trying to put somewhat of a personal touch to your posts.
OK, if you're a multinational bank, you don't want to be telling your readers all about what you had for lunch, but you want to try and make the content welcoming - remember, the readers are likely to be reading the blog while they are having a break from work or for leisure and therefore they don't want to feel like they're reading an annual report.
3.
Keep the sales talk to a minimum - this is the aspect that most people need to take note of most, as when you have a business blog set up with a regular amount of readers, it can be all too easy to start to publicise and promote your products, services and overall brand.
As tempting as this may be, you need to keep any sales talk to an absolute minimum - if you're providing high quality content on relevant topics, your readers will naturally begin to understand the quality of your products or services and if they need to make a purchase, they're likely to instantly think of you.
Although it might sound simple at first, business blogging is a lot more complex than most people realise and these three points explain the basics of producing high quality business blogging content.
Over the last 12 months, the popularity of business blogging has blossomed and it is seen by many as the third resource, alongside SEO and social media, that needs to be utilized by businesses who are trying to develop their online presence.
Although it's always a great idea to hire a specialist agency to carry out this type of work, as the simple fact is that they will have the knowledge and experience to be able to deliver the results you want in the most timely fashion possible, it's understood that some businesses like to keep things in house and if you're planning on going down this route, the following three tips are imperative to know and understand when you're producing business blogging content.
1.
Keep it relevant - business blogs are to be used, in general, as a way for a business to communicate with its customers in a way that will provide them with useful information on the company and industry as a whole and simply put, the more useful information you provide, the more people will read the blog and the more likely it is that these readers will turn into paying customers.
It's because of this why you want to keep any off-topic blog posts to a minimum.
Sure, throw in a funny, personal post every now and again to help your readers relate to you, but always make sure that business or industry relevant posts are without doubt the most prominent type of posts on the blog.
2.
Don't be too corporate - one of the most difficult things to get right when blogging for business is the voice in which the blog posts are created.
The point to remember here is that irrelevant of the format they're in, blogs are supposed to be an informal way of communicating and therefore as tempting as it can to write in a particularly corporate way, you want to be trying to put somewhat of a personal touch to your posts.
OK, if you're a multinational bank, you don't want to be telling your readers all about what you had for lunch, but you want to try and make the content welcoming - remember, the readers are likely to be reading the blog while they are having a break from work or for leisure and therefore they don't want to feel like they're reading an annual report.
3.
Keep the sales talk to a minimum - this is the aspect that most people need to take note of most, as when you have a business blog set up with a regular amount of readers, it can be all too easy to start to publicise and promote your products, services and overall brand.
As tempting as this may be, you need to keep any sales talk to an absolute minimum - if you're providing high quality content on relevant topics, your readers will naturally begin to understand the quality of your products or services and if they need to make a purchase, they're likely to instantly think of you.
Although it might sound simple at first, business blogging is a lot more complex than most people realise and these three points explain the basics of producing high quality business blogging content.
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