Guess what, guys? It's not an over-priced box of choccies and a dozen red roses that women get all misty-eyed over when February 14th rolls around.
Of course, retailers love to push these types of Valentine gifts for wife, but most ladies would be far more appreciative by a simpler - often less costly - gift that touches her heart.
Yep, fellas.
It really is the thought that counts.
No, that doesn't mean you thought to get something, but that you put some thought into what you got.
And we're not talking the namby-pamby chocolate-roses-perfume stuff.
The key to a successful Valentine gift for wife is connecting with her personal passions rather than plumping for the same old, same old, which, in actual fact, tells her you couldn't really be bothered to put any thought into it.
So, here are a few tips on how to woo your wifey without breaking the bank or her heart...
Get sticking.
Want to wow her? Attach a note to a single rose with the words, "You're my one and only.
" Or, better still, on Valentine's morning, cut out some paper heart shapes, write something sweet on them, then stick them round the house - on the bathroom mirror, the fridge, or even on her car door.
Have a movie marathon.
Spend the evening watching soppy movies, complete with popcorn and hot cocoa.
Go wild: buy her favourite film online (that's another way of showing you're thinking of her).
Do a bit of prep first - ask her for some suggestions without revealing your entire plan.
Something like Love Actually, Sleepless in Seattle, When Harry Met Sally or Leap Year should do the trick.
Don your Shakespeare cap.
Let's get one thing straight.
Another verse from a regular Clinton card definitely won't cut it.
The crème de la crème Valentines gift for wife would be a loving card featuring your own words - it's worth its weight in gold.
Just write something heartfelt yourself, in yourown handwriting.
That's all it takes, chaps.
Wine and dine in the comfort of your own home.
If you've got any shred of culinary talent, rustle up a romantic meal at home.
It's cheaper than going to an over-priced restaurant.
Let's be honest.
Who really likes dining in an overcrowded restaurant on Valentine's Day?Start off by making your sweetie breakfast in bed.
Get up early and prepare her favourite, whether it's salmon and scrambled eggs, a fry-up or pancakes with blueberries and whipped cream.
And don't forget to serve it with a nice, hot cuppa - or better still, a glass of bubbly.
(And you're allowed one too).
Yum, yum! Whisk her away.
Valentine s Day gifts for wife don't get much better than an overnight stay or a weekend away.
If you really want to impress, take her to the same hotel you spent your first night as a happily married couple.
You'll garner big points for simply remembering the name of the hotel and even more for booking a romantic getaway.