Travel is no longer limited to one holiday per year, or summer days at the shore.
Exotic, tropical destinations are more accessible than ever.
Along with our increased mobility is a need for an equally mobile wardrobe and year round access to typical vacation clothing options.
Hence the rise in resort wear fashion collections that expand upon the typical summer essentials like bikinis, cover ups and beach totes.
Designers have been rising to the occasion by broadening their collections to include glamorous beach wear options, casual summer cover ups and chic lounge looks, even during autumn and winter seasons.
The result has been an explosion of beaded kaftans, embroidered tunics, glitzy metallic bikini's, jewelled sandals, elegant tropical prints in serene shades of ocean life, all depicting a lifestyle of classic luxury and elegance.
No longer reserved to the jet set, luxurious lounge wear is appealing to all walks of life, in all budget categories.
Resort wear is also all about the fun of life.
Vacation goers are seeking out ways to enjoy vacation activities whilst also looking good.
This is why resort wear options often include fun prints, accentuated accessories that you might not get away with on the daily subway commute, and bold sassy styles that are frivolous and gay.
You will also see more natural, breathable fabrics that allow you to relax and be comfortable in hot, humid climes.
This is the essence of resort wear.
Clothing that is easy, yet glamorous, sexy whilst being understated, casual yet luxurious, fun and flirty.