Joe Bob Affiliate Tells You How to Pick a CPA Network
Joe Bob Affiliate is our fictional affiliate marketing guru.
He knows it is tough to get approved these days for affiliate programs, but he also knows he is no slouch and he wants some features and good business practices from his merchants and CPA Networks that he works with also.
Joe Bob Affiliate gives us a couple of critical things you should look for before you begin promoting offers found in your new CPA network.
Check Out The Payment Terms: As a marketer, you might need to spend a few dollars to launch a marketing campaign and give it a fair shot.
You need to know when you get paid for actions.
Good payment terms are anything under net 15 from the end of a month.
If payments are net 30 or longer, you really need to consider cash flow during these periods of waiting for checks.
Check On Charge Backs: Charge backs or hold backs is the process of a CPA Network holding payments from you until they get paid.
sometimes this goes against their payment policy and you need to know if they follow this process.
A CPA Network is normally a 3rd party, in the middle of the transactions so they wait to be paid before paying you.
Find out the policies, make sure they work for you.
Make sure You Have A Contact: Getting to know your affiliate manager is well worth your time and effort.
Once you have their contact information, be proactive and reach out.
You can test their knowledge and find out whether their opinion matters by asking simple questions like what is the best program going.
A good affiliate manager can't answer that unless they know your target audience, so be weary of their answers.
Once an affiliate manager knows you and your available inventory, they will cater offers that will work best for you.
Good to have someone else watching out for you, no? Research The CPA Network In The forums: There are plenty of affiliate forums, affiliate marketing newsgroups etc online.
Do some Google searches.
Find out what the buzz is about your new CPA Network partner.
If they have miss treated affiliates, you will find out about it.
Lastly, Make Sure They Have Some Product Volume - You joined a CPA Network for the benefit of them having lots of campaigns to choose from.
Make sure that they have enough campaigns to keep you busy and testing.
Not all campaigns will convert, so it is good to know ahead of time if your CPA Network has multiple offers within the same industry.
Bottom line is this: Building relationships in business will always help you to get what you need.
He knows it is tough to get approved these days for affiliate programs, but he also knows he is no slouch and he wants some features and good business practices from his merchants and CPA Networks that he works with also.
Joe Bob Affiliate gives us a couple of critical things you should look for before you begin promoting offers found in your new CPA network.
Check Out The Payment Terms: As a marketer, you might need to spend a few dollars to launch a marketing campaign and give it a fair shot.
You need to know when you get paid for actions.
Good payment terms are anything under net 15 from the end of a month.
If payments are net 30 or longer, you really need to consider cash flow during these periods of waiting for checks.
Check On Charge Backs: Charge backs or hold backs is the process of a CPA Network holding payments from you until they get paid.
sometimes this goes against their payment policy and you need to know if they follow this process.
A CPA Network is normally a 3rd party, in the middle of the transactions so they wait to be paid before paying you.
Find out the policies, make sure they work for you.
Make sure You Have A Contact: Getting to know your affiliate manager is well worth your time and effort.
Once you have their contact information, be proactive and reach out.
You can test their knowledge and find out whether their opinion matters by asking simple questions like what is the best program going.
A good affiliate manager can't answer that unless they know your target audience, so be weary of their answers.
Once an affiliate manager knows you and your available inventory, they will cater offers that will work best for you.
Good to have someone else watching out for you, no? Research The CPA Network In The forums: There are plenty of affiliate forums, affiliate marketing newsgroups etc online.
Do some Google searches.
Find out what the buzz is about your new CPA Network partner.
If they have miss treated affiliates, you will find out about it.
Lastly, Make Sure They Have Some Product Volume - You joined a CPA Network for the benefit of them having lots of campaigns to choose from.
Make sure that they have enough campaigns to keep you busy and testing.
Not all campaigns will convert, so it is good to know ahead of time if your CPA Network has multiple offers within the same industry.
Bottom line is this: Building relationships in business will always help you to get what you need.
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