The Catchy Slogan

• A catchy slogan, while not necessarily required, can certainly help win any campaign. In the 2008 Presidential election, Barack Obama's "Yes We Can" slogan became the rallying cry of his supporters and undoubtedly contributed to his political victory. Throughout history campaign slogans have served politicians well. Winyourcampaign.com has a comprehensive list of campaign slogans for many different types of elections.
  
  Try to make your slogan unique to you, and, if possible, incorporate your name. Governor Mitch Daniels of Indiana during his campaign made his slogan "My Man Mitch." People made T-shirts and signs with the slogan and it definitely helped people remember his name come voting time.
  
  Study what has been successful for other politicians and competitors, and develop something unique to yourself.
  
  

The Color Scheme and Design

• The presentation is just as important as the slogan itself. You want your signs to stand out and grab people's attention. You want something unique and attractive, but not overly detailed. Sometimes simple is best. Using Governor Daniels as an example again, his signs and his t-shirts were always bright green with his slogan written in white print. It was by no means fancy, but it did the job well. It's usually best to enlist the help of a graphic designer or artist to help you design your sign. Make sure you get the help of someone with a fair amount of experience in winning campaigns. Remember, you want your sign to be unique and memorable, but not too extravagant.
  
  

Sign Production and Placement

• There are different types of signs meant for different arenas. Do you want all your signs to be yard signs? Do you want some pole signs for people to hold up? The best way to make these decisions is to view your case individually. If you can safely assume that many voters will be making their decisions at the polls, then it may be a good idea to have some pole signs made. That way your supporters can hold up the pole signs and speak with people about your candidacy and why you deserve their vote.