Fullidentity.com About to Re-launch?
FullIdentity.com quickly realized the market size and the need for the tools they were bringing to the marketplace. The primary reason the company created the toolset was simply to meet the needs of many of the customer's of their sister company, Virtual Tournament Director (VTD). Their ability to produce ID cards and manage online registrations at a reasonable cost with a simple online toolset caused VTD's customers to ask for these services for their own cities and businesses. Because of these requests, the website to produce photo ID cards and manage background checks was developed. At that time, they had no idea about the size of neither the industry, nor the impact their solution would have on the market.
After their new toolset was launched under the address of www.fullidentity.com, a myriad of customers checked out their services and adapted to them quickly. Initially many customers were hesitant to use them and everyone wanted references. Quickly the company established a footprint in the industry and a track record of great services with their new customers. But soon after, the staff realized that all of the tools that were built were done solely for the customers and not for the back office. Because of the volume of sales, production had to streamline to handle the rush of customers. Accordingly the organization decided to shut down the advertising before the end of 2006 so the website could be retooled to be able to handle the volume of customers that was being encountered.
Everyone was shocked when the sales only slowed down for a short period of time after the advertising had stopped. As their customers shared their experiences, new customers started arriving to check out the site. An average of about 10 customers per day was being added regardless of the advertising. Without question, the management team's enthusiasm grew as the customer base kept expanding.
Several things were reviewed such as the ability to ensure the customer received exactly what was seen through their online ID Card Wizard as well as their packaging and shipping methods. Management had to take a good look at the financials and determining where the company needed improvements before launching an even more aggressive advertising campaign.
Since then, the programming staff at FullIdentity.com has been aggressively making changes to both the online system as well as the back office production tools that are used by the support staff. Before they are able to launch their ad campaign once again, they want to be able to process customer's orders within one business day instead of two as the company previously advertised. "It's not a matter of only speeding up the company's commitment to customer services, it's about being able to beat their commitments.", as it was stated by Brian Jinks, one of the organizations leaders.
According to their lead developer Michael Flanagin, the organization will be ready to push out their new support tools within less than a week. The advertising will begin slowly after the initial testing cycle of the new version to ensure the bugs are worked out before exposing the masses back to the website. The company is planning on relaunching their ad campaign in early March.
After their new toolset was launched under the address of www.fullidentity.com, a myriad of customers checked out their services and adapted to them quickly. Initially many customers were hesitant to use them and everyone wanted references. Quickly the company established a footprint in the industry and a track record of great services with their new customers. But soon after, the staff realized that all of the tools that were built were done solely for the customers and not for the back office. Because of the volume of sales, production had to streamline to handle the rush of customers. Accordingly the organization decided to shut down the advertising before the end of 2006 so the website could be retooled to be able to handle the volume of customers that was being encountered.
Everyone was shocked when the sales only slowed down for a short period of time after the advertising had stopped. As their customers shared their experiences, new customers started arriving to check out the site. An average of about 10 customers per day was being added regardless of the advertising. Without question, the management team's enthusiasm grew as the customer base kept expanding.
Several things were reviewed such as the ability to ensure the customer received exactly what was seen through their online ID Card Wizard as well as their packaging and shipping methods. Management had to take a good look at the financials and determining where the company needed improvements before launching an even more aggressive advertising campaign.
Since then, the programming staff at FullIdentity.com has been aggressively making changes to both the online system as well as the back office production tools that are used by the support staff. Before they are able to launch their ad campaign once again, they want to be able to process customer's orders within one business day instead of two as the company previously advertised. "It's not a matter of only speeding up the company's commitment to customer services, it's about being able to beat their commitments.", as it was stated by Brian Jinks, one of the organizations leaders.
According to their lead developer Michael Flanagin, the organization will be ready to push out their new support tools within less than a week. The advertising will begin slowly after the initial testing cycle of the new version to ensure the bugs are worked out before exposing the masses back to the website. The company is planning on relaunching their ad campaign in early March.
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