The following five tips are essential to establishing yourself in the social media marketing world and to sustaining success.
I hope you find these tips useful and productive.

1. Get visitors to interact with you.
   It's good you have visitors; however, it is important to keep them connected.
   Post content and contests that will engage them and encourage them to return.
   Web users are impatient for quick information and generally review pages quickly and stick around only if something piques their curiosity.
   They will only follow your social media profile if you provide interesting information.
   When starting out, consider a sweepstakes or posting educational content.
   Most people are interested in learning new things.
   Use your site to share your knowledge and expertise.
   
2. Ask your visitors to share their thoughts and give you their opinions.
   Everyone wants to feel their thoughts are worthwhile and heard; if you listen and thank them they will return to your profile time and time again.
   Regularly post questions your visitors can answer in one or two words.
   Request information about their personal likes and dislikes.
   You will get some great responses.
   
3. Make sure the content and information posted on your profile is of high caliber.
   People will not read poorly written material or material that is uninteresting, nor will they return for more of the same.
   You will become a "favorite" when your content is fresh and stimulating and people like what you are offering.
   Capture their interest by providing tutorials, contests and great videos.
   Keep your posts concise.
   People are looking for quick and easy-to-read content that offers a unique perspective.
   
4. Respond to concerns and questions quickly and objectively.
   It is very important you respond calmly and professionally, especially, if someone is disgruntled and leaves a negative post.
   The manner in which you respond to different situations can be a decisive factor if someone is considering placing an order with you.
   Give them a reason to feel comfortable about doing business with you.
   
5. Constantly review what your competitors are doing and use the best ideas.
   Every brand and company has competitors so use them to your advantage.
   What techniques are they using to draw new customers? Very important--make sure you review the visitor's comments.
   You'll discover what people really think is good and bad about a company.
   

Use the information provided in this article and become a winner! Be interactive; ask for comments; post informative, well written and unique information; respond to concerns quickly and professionally; and stay abreast of your competitor's strategies.
Social media marketing requires effort on your part.
Take the time to get it right.
Applying these tactics will greatly increase your company's chances of success.