The writing in your white paper is the most important content.
People are going to read your paper only if it's written well.
Every part should be written using the correct, most educative and persuasive words.
The headline needs to attract attention and let the reader know what the contents are.
The introduction needs to let the reader know what the paper contains.
Then it's the duty of the problems and the solutions to let the reader know all about the problems at hand and how they need to solve them.
This part needs to be both educative and persuasive.
Then there's the section about the product/service that gives the same solution.
This section has to persuade the reader into using the product/service.
But there's another factor which is also very important.
This factor is design.
Design isn't as important as the writing, but it's still important.
The design has the ability to make your paper look good and stand out.
Design can give your paper some color and help it attract more attention.
Good design and good writing together can make your paper work wonders.
Readers will enjoy reading the good writing and the design will be there to make it more appealing to the eye.
Good design and colors together can make your white paper pleasant to look at.
There's no need for you to learn new skills to design your paper and make it look more professional.
You can hire an expert designer to handle the design part of the white paper, while you concentrate on the writing part.
You can suggest the idea, the theme and the design you have in mind.
Then you can listen to the designer's input and both of you can come up with a design that works.
Always listen to your designer's ideas as they always know a lot more about design than we as writers do.
Some suggestions you can give the designer: 1.
Let them know if you want a separate front page for the headline and the second headline.
A front page dedicated to the headline, isn't always necessary, but it could make your headline stand out better and attract a lot of attention.
2.
The color you have in mind.
Let them know the color you have in mind.
The color you would like most of the paper to be in.
Normally you have to choose a color that goes well with the logo of the company or the product.
3.
The graphs and the charts you would like them to design and where in the white paper you would like them to place them.
4.
Any specific design you would like.
5.
Any pictures you would like them to add.
Let the designer know about all this and let them come up with a proper design and plan for your white paper.
Normally they come up with amazing designs and you will have a well designed white paper that works.