Every day, more and more Americans are opening up their own small businesses. People feel encouraged to do so because being self-employed is such a central part of the "American Dream," and because it can be an excellent option during the economic recession, when finding a different job can be such a challenge. Because of all of the ways that starting a business sounds attractive, many people find themselves doing that even though they may be incredibly unprepared for all of the challenges that come along with it. No matter what kind of business you decide to start, the most difficult part about it will be attracting and retaining a strong customer base. In order to keep your business strong, you've got to keep your customers happy, and many people find that one of the best ways to do so is by providing satellite TV service.

Many people assume that the only kinds of businesses that can benefit from providing their customers with satellite TV are hotels and restaurants, but in reality that isn't true. Clearly, hotel and restaurant customers are happy to be able to choose from hundreds of different channels to watch, but so are many other types of customers as well. In general, everyone is happy to be able to watch whatever they want, whenever they want, and staying entertained really helps keep people happy. It doesn't take a business degree for anyone to understand that happy customers are paying customers.

Even if your business seems like one that doesn't really need to offer satellite TV service to customers, it's a good idea to consider it. For example, if you have any kind of doctor's office, hair salon, or other office that requires customers to wait often for somewhat lengthy periods of time, it's important to keep people happy while they wait. People have incredibly short attention spans these days, and no one wants to have to sit in an office for very long while they wait for an appointment. The longer people wait without being entertained, the more restless they get, and unhappy customers can make the entire environment of your business feel unpleasant. One unhappy customer will often complain to another, and cause a domino effect of unhappiness that ripples through your entire office. Moreover, those customers are unlikely to return and support your company another time. By just offering satellite TV to people while they wait, you can keep your customers distracted, entertained and happy.

Satellite TV subscriptions can cost you less than $30 a month, which is a small amount of money to invest in your new business, especially when you compare it with all of the benefits that it brings. If you are looking for an innovative but simple way to bring in more business, offering your customers this kind of high-quality entertainment is the best way to go. While so many other businesses are failing and closing their doors during this serious economic recession, you'll be able to successfully run your own business thanks to your innovative thinking.