What is Article Marketing? Article marketing is the activities surrounding the creation of an unique informative article that is presented to benefit both the author of the article and the publisher of the article.
The particular benefits involved are described in the sections below.
Why Article Marketing? It is perfect.
It is based on the fundamental principal that drives the internet and internet marketing.
It is similar to the way that television advertisements are intertwined with regular programming.
It is an acceptable and search engine friendly method of advertising.
After reading the benefits below you will most probably agree that article marketing is the best free internet marketing method available today.
It is a superbly effective method of increasing traffic to a website or blog.
Benefits for Article Writers There are a number of benefits for article writers which can be summed up as follows:

• Article writers benefit from one-way links back to their own sites from the publishers web site.
  Apart from the obvious benefit of allowing visitors to follow the link there is also an additional benefit.
  
• The back-link is one-way and it is usually coming from a site which ranks very favourably due to massive amounts of high quality content.
  This impresses the search engines and increases the ranking of the writer's own site.
  
• Article writers benefit by becoming familiar and trusted by the readers of their articles.
  This assumes that the article contains high quality, informative content.
  
• This in turn increases the author's likelihood of making a sale.
  

Benefits for Article Publishers Article publishers benefit from interesting, unique content because this attracts more readers and higher rankings with search engines.
Article Writing Objectives Keeping the following objectives in mind will help you maximize your efforts:

• Writing keyword driven content that relates to your niche.
  You need a good mix of content and keywords and correct keyword selection to ensure that you are properly indexed for the objective that you have in mind.
  
• Adding a link back to your site that search engines and visitors can follow.
  
• Getting your name out there so that you can become known as an authority on the topics covered by your articles.
  
• Creating articles of 250 word or more.
  The article should not be longer than it needs to be to convey the information.
  
• Use friendly and easy to write language which is logically structured to aid understanding and reading.
  Use captions wherever this will help categorize the information offered.
  
• Include the link to your website at the bottom of the article and properly motivate why they should be clicking the link without sounding over-eager.
  It should feel natural to click the link in order to continue the reading experience.
  

Article Marketing Tips Click one of the links below for some great tips on how to get started.