HTML makes it possible to define hyperlinks to other information items located all over the world, thus allowing documents to join the global information space known as the World Wide Web. Linking is possible because every document on the web has unique address known as uniform resource locator (URL). The explosive growth of documents on the web has created a tangled mess, even when document locations are named consistently. The disorganized nature of the Web often leaves a lost in cyberspace. Finding information online can like trying to find the proverbial needle in world haystack. However, things don't have be this way if designers pay attention to site structure.

In HTML the main way to define hyperlinks is with the anchor element. A link is simply a unidirectional pointer from the source document that contains the link to some destination. In hypertext, the end points of link typically are called anchors, thus the use of the anchor nomenclature in HTML documentation.

For linking purpose the anchor element requires one attribute href. The href attribute is the set to URL of the target resource, which basically is the address of the document to link to such as http://www.all99dollars.com. The text enclosed by the anchor element specifies a "hot spot" to activate the hyperlink. Anchor content can include text, images, or mixture of the two.

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