Good to Great is a book that is created from the evidence produced by rigorous study.
Using statistics and feedback, it attempts to identify common denominators in behaviors that separate great companies from good companies.
The studies were not conducted with any preconceived prejudices, in that they did not have a particular vision of what the answers would be.
The people who conducted the study simply applied the scientific method to the statistics and observed the evidence, and based off of that, conclusions were made.
Collins himself was shocked by the results.
To quote page five, "Our five-year quest yielded many insights, a number of them surprising and quite contrary to conventional wisdom, but one giant conclusion stands above the others: We believe that almost any organization can substantially improve its stature and preface, perhaps become great, if it conscientiously applies the framework of ideas we uncovered.
" The information revealed was interesting, and Jim Collins became the author of Good to Great when he decided to analyze these studies in a self-help book designed for people who are looking to improve their business performance.
It is very applied because business is supposed to be about application, not theory, and very useful.
Collins did not write this book to show off his cognitive abilities, but to provide a beneficial experience to the reader.
I recommend that you consider buying this book.
It will certainly serve the purpose that you want it to and strongly expand your knowledge about important business concepts.