Are Printed Brochures Becoming Obsolete Now That the World Has All But Completely Gone Digital?
Are printed brochures becoming obsolete now that the world has all but completely gone digital? I'd like to think not, but with websites being so simple to update and simple systems such as WordPress available from the beginning it was inevitable that the demand for these sometimes expensive booklets would diminish.
This is a mistake that many businesses make, thinking that this new-media is a replacement of the old.
The term brochure website is just a term used to help explain the style of a small scale website design but both are equally important! The recession in the UK has hit hard and as we try to dig ourselves out yet more taxes and cuts will mean more people are laid-off - to avoid this companies will tighten the purse-strings and fast-to-date items such as brochures will be one of the first cost-cutting savings to be made, but all this is just a nasty spiral...
as companies don't print brochures, printers won't get orders putting many a risk, the cost of each print run rises to compensate and more companies drop them as an advertising medium.
The thing that these companies who stop printing brochures forget is that brochures are the websites that can't be switched off! They don't sit in a pile of companies all saying the same thing! And the tactile nature of print is hugely rewarding to the reader, it can be written on, passed around and re-read without the need of a search engine.
And when it comes to making a presentation to a board of directors, which is better: 3 copies of a company's glossy brochure, or, a badly paginated inkjet print out in black and white? Brochures promote your business the way that you want it to be.
Use the web as a tool to better target the use of offline media.
And well a written, innovative brochure design could mean making that next crucial business lead.
Failing to have brochures ready to be posted to potential customer's means that the spiral continues and as the original company who decided not to opt for printed promotional materials such as brochures won't gain the business that it needs to survive.
Good website design is key, support this with an excellent brochure design or folder with updatable inserts means that every opportunity has the best chances of converting into business.
This is a mistake that many businesses make, thinking that this new-media is a replacement of the old.
The term brochure website is just a term used to help explain the style of a small scale website design but both are equally important! The recession in the UK has hit hard and as we try to dig ourselves out yet more taxes and cuts will mean more people are laid-off - to avoid this companies will tighten the purse-strings and fast-to-date items such as brochures will be one of the first cost-cutting savings to be made, but all this is just a nasty spiral...
as companies don't print brochures, printers won't get orders putting many a risk, the cost of each print run rises to compensate and more companies drop them as an advertising medium.
The thing that these companies who stop printing brochures forget is that brochures are the websites that can't be switched off! They don't sit in a pile of companies all saying the same thing! And the tactile nature of print is hugely rewarding to the reader, it can be written on, passed around and re-read without the need of a search engine.
And when it comes to making a presentation to a board of directors, which is better: 3 copies of a company's glossy brochure, or, a badly paginated inkjet print out in black and white? Brochures promote your business the way that you want it to be.
Use the web as a tool to better target the use of offline media.
And well a written, innovative brochure design could mean making that next crucial business lead.
Failing to have brochures ready to be posted to potential customer's means that the spiral continues and as the original company who decided not to opt for printed promotional materials such as brochures won't gain the business that it needs to survive.
Good website design is key, support this with an excellent brochure design or folder with updatable inserts means that every opportunity has the best chances of converting into business.
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