Whatever your chosen niche you will need to remember that you will be approaching experts in the field of the product you want them to promote.
The other thing you must consider is that it is likely that they have numerous joint venture requests sat at their desks awaiting a positive or negative response.
From this you can gather that it is imperative for you to have certain things in place before making contact, and those are: 1.
Your product not only must fit well with the prospective joint ventures market, but it must also be of good quality.
In other words it must stand out from the rest of the offers already occupying time from what will be an extremely busy and discerning person.
2.
Does your product satisfy a demand in the market place, and hence have a chance of selling 3.
Have you got a good sales letter and graphics, have you done preliminary test to see what its likely conversions will be.
Does it provide you with a good gut reaction! Finally you need to approach the prospective joint venture partners with a product that as market appeal, it does not need to be too radical.
So in other words, a product idea that has sold well before but with your own unique selling proposition to give it that unique twist against alternative products.
If you start by been too radical to begin with, you may find that having a product that does not have competition and hence any form of sales history may prove to be a disadvantage and too much of a risk.
Keep it topical but different and better than the competition.