Modern Day Advertising
One fine morning few months back, when people opened The Times of India they heard one sound of launch of one car into the market. It was about Volkswagen car. Advertisers attached one small chip into the inside cover of newspaper. When readers opened it, they heard the advertisement with the music… That's the pure case of today's world of advertising and in this world of innovation sky is the only limit.
The first and foremost concept of advertisement is that it should attract the eyeballs of audience or readers. That's the simple definition of art to publicize any product or service into market. How innovatively and interactively you can attract the target group is the key to success for advertisers. That is the reason why advertising firms are spending millions just for searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara' in 1998 to showcase the nation's unity in prevailing in linguistic diversity, designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero' sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful advertisement is innovation, innovation in thoughts, music and presentation.
Reasons behind Piyush Pandey, National Creative Director Ogilvy & Mather India, winning more than 600 advertisement awards are simple i.e. again innovation. He broke the monotony of elephants being used as a medium and a politician glued to his chair to present the Fevicol advertisement. He used overcrowded bus, the joint family that refuses to fall apart to showcase the characteristics of the product. Similarly, Dairy Milk's ‘Kuch Khas Hai Hum Sabhi Mein' signified true sense of companionship.
Aleq Padamsee of Lintas is also champion of innovative ideas. After years of fairness cream Fair & Lovely for only women, Lintas came with an idea of introducing Men's cream Fair & Handsome. Through this advertisement those men were targeted who have had a habit of using women's cream in disguise.
The field of advertisement today is purely about showcasing i.e. showcasing through sportsmen, bollywood stars and other celebrities. Companies producing bath soap Lux and tyre like MRF used actors like Sridevi and sportsman like Sachin Tendulkar. When the social responsibility concept was emerged, we saw Amitabh Bachhan talking about Pulse Polio vaccination drive ‘Do Boond Zindagi Ki'. In recent month we saw ace actor Aamir Khan leading advertising campaign for Tourism Ministry for not defacing historical monuments.
Advertisement like ‘Kit Kat' where a teacher is teaching and a boy is getting bored of it and asking for the ‘Kit Kat break'. By taking a bite of Kit Kat, he just started dreaming of two birds dancing and romancing on teacher's head with the background music of a very nice old hindi song ‘Aao Na Gale Lagao Na' with the punchline ‘Kit Kat Break Banata Hai' is the symbol of innovation that the advertisers are doing to attract the customers.
Similarly, if we talk about the ads of soft drinks in India, it is very hard to think what the ad want to convey the message to the customers. But in my notion two ads of ‘Coca-Cola' and ‘Mountain Dew' have really done it well.
The ad of ‘Coca-Cola' with the punch line ‘Thanda Matlab Coca Cola'(in hindi) get a huge appreciation in the market. ‘Prasoon Joshi' the man behind this ad got the national award for the thinking process as per the Indians and also for his creativity. In India, ‘thanda' means ‘cool', ‘cold', as well as ‘refreshing'. Any refreshing drink, are also referred to as ‘thanda'. Guests are asked whether they would prefer coffee, tea or ‘thanda' (something cool and refreshing). Therefore, the punchline is in Hindi.
The ad of ‘Moutain Dew' which shows the signs of motivation and inspiration to do a work. The ad simply shows that nothing is impossible with the punch line ‘Do The Dew' and ‘Dar Ke Aage Jeet Hai'. The ad is for the youths and is the most prominent ad of the soft drinks. Youth use the punch line of it to motivate themselves.
To conclude this, I want to say that ad makers are giving their heart and soul to reach and attract the customers by bringing huge amount of innovation and creativity in it. Companies are also spending huge amount for the ad of their product and getting success. I am not saying that they always get success, but it's the part and parcel of this campaign…
ne fine morning few months back, when people opened The Times of India they heard one sound of launch of one car into the market. It was about Volkswagen car. Advertisers attached one small chip into the inside cover of newspaper. When readers opened it, they heard the advertisement with the music… That's the pure case of today's world of advertising and in this world of innovation sky is the only limit.
The first and foremost concept of advertisement is that it should attract the eyeballs of audience or readers. That's the simple definition of art to publicize any product or service into market. How innovatively and interactively you can attract the target group is the key to success for advertisers. That is the reason why advertising firms are spending millions just for searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara' in 1998 to showcase the nation's unity in prevailing in linguistic diversity, designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero' sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful advertisement is innovation, innovation in thoughts, music and presentation.
Reasons behind Piyush Pandey, National Creative Director Ogilvy & Mather India, winning more than 600 advertisement awards are simple i.e. again innovation. He broke the monotony of elephants being used as a medium and a politician glued to his chair to present the Fevicol advertisement. He used overcrowded bus, the joint family that refuses to fall apart to showcase the characteristics of the product. Similarly, Dairy Milk's ‘Kuch Khas Hai Hum Sabhi Mein' signified true sense of companionship.
Aleq Padamsee of Lintas is also champion of innovative ideas. After years of fairness cream Fair & Lovely for only women, Lintas came with an idea of introducing Men's cream Fair & Handsome. Through this advertisement those men were targeted who have had a habit of using women's cream in disguise.
The field of advertisement today is purely about showcasing i.e. showcasing through sportsmen, bollywood stars and other celebrities. Companies producing bath soap Lux and tyre like MRF used actors like Sridevi and sportsman like Sachin Tendulkar. When the social responsibility concept was emerged, we saw Amitabh Bachhan talking about Pulse Polio vaccination drive ‘Do Boond Zindagi Ki'. In recent month we saw ace actor Aamir Khan leading advertising campaign for Tourism Ministry for not defacing historical monuments.
Advertisement like ‘Kit Kat' where a teacher is teaching and a boy is getting bored of it and asking for the ‘Kit Kat break'. By taking a bite of Kit Kat, he just started dreaming of two birds dancing and romancing on teacher's head with the background music of a very nice old hindi song ‘Aao Na Gale Lagao Na' with the punchline ‘Kit Kat Break Banata Hai' is the symbol of innovation that the advertisers are doing to attract the customers.
Similarly, if we talk about the ads of soft drinks in India, it is very hard to think what the ad want to convey the message to the customers. But in my notion two ads of ‘Coca-Cola' and ‘Mountain Dew' have really done it well.
The ad of ‘Coca-Cola' with the punch line ‘Thanda Matlab Coca Cola'(in hindi) get a huge appreciation in the market. ‘Prasoon Joshi' the man behind this ad got the national award for the thinking process as per the Indians and also for his creativity. In India, ‘thanda' means ‘cool', ‘cold', as well as ‘refreshing'. Any refreshing drink, are also referred to as ‘thanda'. Guests are asked whether they would prefer coffee, tea or ‘thanda' (something cool and refreshing). Therefore, the punchline is in Hindi.
The ad of ‘Moutain Dew' which shows the signs of motivation and inspiration to do a work. The ad simply shows that nothing is impossible with the punch line ‘Do The Dew' and ‘Dar Ke Aage Jeet Hai'. The ad is for the youths and is the most prominent ad of the soft drinks. Youth use the punch line of it to motivate themselves.
To conclude this, I want to say that ad makers are giving their heart and soul to reach and attract the customers by bringing huge amount of innovation and creativity in it. Companies are also spending huge amount for the ad of their product and getting success. I am not saying that they always get success, but it's the part and parcel of this campaign…
The first and foremost concept of advertisement is that it should attract the eyeballs of audience or readers. That's the simple definition of art to publicize any product or service into market. How innovatively and interactively you can attract the target group is the key to success for advertisers. That is the reason why advertising firms are spending millions just for searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara' in 1998 to showcase the nation's unity in prevailing in linguistic diversity, designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero' sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful advertisement is innovation, innovation in thoughts, music and presentation.
Reasons behind Piyush Pandey, National Creative Director Ogilvy & Mather India, winning more than 600 advertisement awards are simple i.e. again innovation. He broke the monotony of elephants being used as a medium and a politician glued to his chair to present the Fevicol advertisement. He used overcrowded bus, the joint family that refuses to fall apart to showcase the characteristics of the product. Similarly, Dairy Milk's ‘Kuch Khas Hai Hum Sabhi Mein' signified true sense of companionship.
Aleq Padamsee of Lintas is also champion of innovative ideas. After years of fairness cream Fair & Lovely for only women, Lintas came with an idea of introducing Men's cream Fair & Handsome. Through this advertisement those men were targeted who have had a habit of using women's cream in disguise.
The field of advertisement today is purely about showcasing i.e. showcasing through sportsmen, bollywood stars and other celebrities. Companies producing bath soap Lux and tyre like MRF used actors like Sridevi and sportsman like Sachin Tendulkar. When the social responsibility concept was emerged, we saw Amitabh Bachhan talking about Pulse Polio vaccination drive ‘Do Boond Zindagi Ki'. In recent month we saw ace actor Aamir Khan leading advertising campaign for Tourism Ministry for not defacing historical monuments.
Advertisement like ‘Kit Kat' where a teacher is teaching and a boy is getting bored of it and asking for the ‘Kit Kat break'. By taking a bite of Kit Kat, he just started dreaming of two birds dancing and romancing on teacher's head with the background music of a very nice old hindi song ‘Aao Na Gale Lagao Na' with the punchline ‘Kit Kat Break Banata Hai' is the symbol of innovation that the advertisers are doing to attract the customers.
Similarly, if we talk about the ads of soft drinks in India, it is very hard to think what the ad want to convey the message to the customers. But in my notion two ads of ‘Coca-Cola' and ‘Mountain Dew' have really done it well.
The ad of ‘Coca-Cola' with the punch line ‘Thanda Matlab Coca Cola'(in hindi) get a huge appreciation in the market. ‘Prasoon Joshi' the man behind this ad got the national award for the thinking process as per the Indians and also for his creativity. In India, ‘thanda' means ‘cool', ‘cold', as well as ‘refreshing'. Any refreshing drink, are also referred to as ‘thanda'. Guests are asked whether they would prefer coffee, tea or ‘thanda' (something cool and refreshing). Therefore, the punchline is in Hindi.
The ad of ‘Moutain Dew' which shows the signs of motivation and inspiration to do a work. The ad simply shows that nothing is impossible with the punch line ‘Do The Dew' and ‘Dar Ke Aage Jeet Hai'. The ad is for the youths and is the most prominent ad of the soft drinks. Youth use the punch line of it to motivate themselves.
To conclude this, I want to say that ad makers are giving their heart and soul to reach and attract the customers by bringing huge amount of innovation and creativity in it. Companies are also spending huge amount for the ad of their product and getting success. I am not saying that they always get success, but it's the part and parcel of this campaign…
ne fine morning few months back, when people opened The Times of India they heard one sound of launch of one car into the market. It was about Volkswagen car. Advertisers attached one small chip into the inside cover of newspaper. When readers opened it, they heard the advertisement with the music… That's the pure case of today's world of advertising and in this world of innovation sky is the only limit.
The first and foremost concept of advertisement is that it should attract the eyeballs of audience or readers. That's the simple definition of art to publicize any product or service into market. How innovatively and interactively you can attract the target group is the key to success for advertisers. That is the reason why advertising firms are spending millions just for searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara' in 1998 to showcase the nation's unity in prevailing in linguistic diversity, designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero' sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful advertisement is innovation, innovation in thoughts, music and presentation.
Reasons behind Piyush Pandey, National Creative Director Ogilvy & Mather India, winning more than 600 advertisement awards are simple i.e. again innovation. He broke the monotony of elephants being used as a medium and a politician glued to his chair to present the Fevicol advertisement. He used overcrowded bus, the joint family that refuses to fall apart to showcase the characteristics of the product. Similarly, Dairy Milk's ‘Kuch Khas Hai Hum Sabhi Mein' signified true sense of companionship.
Aleq Padamsee of Lintas is also champion of innovative ideas. After years of fairness cream Fair & Lovely for only women, Lintas came with an idea of introducing Men's cream Fair & Handsome. Through this advertisement those men were targeted who have had a habit of using women's cream in disguise.
The field of advertisement today is purely about showcasing i.e. showcasing through sportsmen, bollywood stars and other celebrities. Companies producing bath soap Lux and tyre like MRF used actors like Sridevi and sportsman like Sachin Tendulkar. When the social responsibility concept was emerged, we saw Amitabh Bachhan talking about Pulse Polio vaccination drive ‘Do Boond Zindagi Ki'. In recent month we saw ace actor Aamir Khan leading advertising campaign for Tourism Ministry for not defacing historical monuments.
Advertisement like ‘Kit Kat' where a teacher is teaching and a boy is getting bored of it and asking for the ‘Kit Kat break'. By taking a bite of Kit Kat, he just started dreaming of two birds dancing and romancing on teacher's head with the background music of a very nice old hindi song ‘Aao Na Gale Lagao Na' with the punchline ‘Kit Kat Break Banata Hai' is the symbol of innovation that the advertisers are doing to attract the customers.
Similarly, if we talk about the ads of soft drinks in India, it is very hard to think what the ad want to convey the message to the customers. But in my notion two ads of ‘Coca-Cola' and ‘Mountain Dew' have really done it well.
The ad of ‘Coca-Cola' with the punch line ‘Thanda Matlab Coca Cola'(in hindi) get a huge appreciation in the market. ‘Prasoon Joshi' the man behind this ad got the national award for the thinking process as per the Indians and also for his creativity. In India, ‘thanda' means ‘cool', ‘cold', as well as ‘refreshing'. Any refreshing drink, are also referred to as ‘thanda'. Guests are asked whether they would prefer coffee, tea or ‘thanda' (something cool and refreshing). Therefore, the punchline is in Hindi.
The ad of ‘Moutain Dew' which shows the signs of motivation and inspiration to do a work. The ad simply shows that nothing is impossible with the punch line ‘Do The Dew' and ‘Dar Ke Aage Jeet Hai'. The ad is for the youths and is the most prominent ad of the soft drinks. Youth use the punch line of it to motivate themselves.
To conclude this, I want to say that ad makers are giving their heart and soul to reach and attract the customers by bringing huge amount of innovation and creativity in it. Companies are also spending huge amount for the ad of their product and getting success. I am not saying that they always get success, but it's the part and parcel of this campaign…
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