I've been noticing a trend among businesses online. They are everywhere! Every time I log into Facebook or Twitter, I see more and more ads. Is advertising going to go completely digital? Don't be surprised if they do.

Digital Marketing is feeding off the amount of people now connected online through social networking sites. Social influence is playing a big part in the success of many companies and their marketing campaigns. This is a great concept for advertisers because they are getting information out to their target audiences in less time, and probably using less money.

I can't count how many times I've seen soda ad campaigns all over YouTube and Facebook. The Internet is where people go for everything now, so why wouldn't companies flock there, too? Some may not be ready, but they better catch on quick if they want to stomp out their competition.

The problem is traditional companies have to adjust to the way social media works, especially if they want results. Becoming a member of a specific site is not all it takes. You have to put your brand out there by "Tweeting" about it constantly or updating statuses on Facebook about new products. Simply having someone "Like" your page on Facebook is not going to seal the deal. Companies really have to engage in these sites if they want people to stay interested in their brand. Give people something to think about, look at and talk about while branding yourself. This is how you influence consumer behavior.

If you think small, you will remain small. With the digital age we live in today, companies have to be open-minded about their marketing approach. It may be uncomfortable and annoying at first, but once they have the basics down, they will realize how much time and resources they saved on creating a successful marketing campaign.

For the best results in your digital and social media efforts, try targeting intelligence.