Age Of M-commerce
The power of the iPad many times larger than the size of it: that these tablets are opening up a huge market for M-Commerce.
5 years since the iPhone appeared and 2 years from the date of the iPad launch, would have said that the two devices are gradually shaping an economy around new experiences and habits. As e-commerce has gradually asserted belief in payment, security and convenience, the convenience of two devices as a powerful lever. Smartphones and tablets will help people buy and much more.
Is not a part of E-commerce, which is M-Commerce
Let's do a little comparison: Walmart now has 300 million customers spending $ 750 / year. 2011 Walmart sales of $ 426 billion worldwide. Amazon, the representative of E-Commerce, with 18 years of operations, but revenue was up $ 48.1 billion in 2011, with 121 million customers spending $ 275 / year. Walmart sales of $ 1 billion 11 years after its establishment, Amazon only took 3 years to reach this milestone. Amazon is targeting revenue of $ 100 billion in 2015, ie 11 years after its establishment, when Walmart gained after 35 years.
There are two reasons for that confidence: Amazon's revenue per customer can still rising, when Amazon began selling daily use products such as fruits and vegetables, tea ... And the most important thing is the continuous increase of the number of Kindle book reader and Kindle Fire tablet. With Kindle Fire, each customer of Amazon are put into the hands of a catalog to date. It will definitely increase the amount of orders and revenue per customer.
But as predicted by market research firm Forrester, in the next five years, the growth rate of the global E-Commerce market will only stop at 7%. So certainly in the $ 100 billion revenue target in 2015 of Amazon will have to rely on an array: mobile commerce (Mobile Commerce). According to this forecast, global M-Commerce market will grow 39% per year and reach $ 39 billion by 2016.
In the report of the IAB, in 2011, the website of world's top 150 retailers have 16.5 billion hits, including smart phones accounted for 6% and 4% of tablet. And tablet users spend more than 20% compared to the average spending of customers access to laptops, with average revenue reached 123 USD / person compared with the traditional client 102 USD . Hit purchase of the tablet hits of 2.3% compared to 2.5% of the traditional access channels.
Model M-Commerce Model
The market is seen as a model for M-Commerce is the UK, where there are 22.3 million smartphone users in a population of 61.8 million. In 2011, the total market value of M-Commerce in the UK reached 1.3 billion USD.
Capture the boring queues and transport map from traditional supermarkets, supermarket chain Tesco (UK) introduced the form of a purchase via phone and tablet. Their customers scan QR codes Codes and pay online at the subway station. Just after 6 months of implementation, the number of online shoppers in Tesco increased to 76%, sales increased 130%.
On a smaller scale, Domino's Pizza in the United States also achieved many fruits through M-Commerce. Last month, the company announced 13% sales order online from the handset. Recently, the company has launched applications for the iPad as well as on other platforms such as Android or Windows Mobile, push from handset sales reached $ 1 million each week.
Adaptation?
A tentative conclusion shows that smartphones with small screens are often used to buy small value items. Tablet also consistent with the decision to purchase more valuable goods such as electronics, furniture, fashion. This is evident through the average revenue per tablet (123 USD) is much higher than with a smartphone (80 USD). But this may change as the low-cost tablet launched and can last average revenue per user down.
What advice do you have for e-commerce companies? According to the IAB, the best thing you can do is to prepare a great version for tablets (priority than smartphones), where users are willing to purchase more and higher value.
The more detailed study shows that tablet users are also more positive response to the promotions, as the purchase rate on Counter was approximately 4% (compared to 2.3% of the traffic from laptop). Even some retailers also display products for tablet versions.
Not Only the Ecommerce, Entertainment also seeing the mobile moving trend. People no longer playing game, tai game mien phi, in PC, they moving to play game in their Cell phone instead of. People no longer listen music in PC and walkman, tai game pikachu , tai hinh nen dien thoai , they listen music online in their smart phone. Connecting Social Network, checking email, .... Now we can do all of these stuffs via mobile phone with internet connection.
5 years since the iPhone appeared and 2 years from the date of the iPad launch, would have said that the two devices are gradually shaping an economy around new experiences and habits. As e-commerce has gradually asserted belief in payment, security and convenience, the convenience of two devices as a powerful lever. Smartphones and tablets will help people buy and much more.
Is not a part of E-commerce, which is M-Commerce
Let's do a little comparison: Walmart now has 300 million customers spending $ 750 / year. 2011 Walmart sales of $ 426 billion worldwide. Amazon, the representative of E-Commerce, with 18 years of operations, but revenue was up $ 48.1 billion in 2011, with 121 million customers spending $ 275 / year. Walmart sales of $ 1 billion 11 years after its establishment, Amazon only took 3 years to reach this milestone. Amazon is targeting revenue of $ 100 billion in 2015, ie 11 years after its establishment, when Walmart gained after 35 years.
There are two reasons for that confidence: Amazon's revenue per customer can still rising, when Amazon began selling daily use products such as fruits and vegetables, tea ... And the most important thing is the continuous increase of the number of Kindle book reader and Kindle Fire tablet. With Kindle Fire, each customer of Amazon are put into the hands of a catalog to date. It will definitely increase the amount of orders and revenue per customer.
But as predicted by market research firm Forrester, in the next five years, the growth rate of the global E-Commerce market will only stop at 7%. So certainly in the $ 100 billion revenue target in 2015 of Amazon will have to rely on an array: mobile commerce (Mobile Commerce). According to this forecast, global M-Commerce market will grow 39% per year and reach $ 39 billion by 2016.
In the report of the IAB, in 2011, the website of world's top 150 retailers have 16.5 billion hits, including smart phones accounted for 6% and 4% of tablet. And tablet users spend more than 20% compared to the average spending of customers access to laptops, with average revenue reached 123 USD / person compared with the traditional client 102 USD . Hit purchase of the tablet hits of 2.3% compared to 2.5% of the traditional access channels.
Model M-Commerce Model
The market is seen as a model for M-Commerce is the UK, where there are 22.3 million smartphone users in a population of 61.8 million. In 2011, the total market value of M-Commerce in the UK reached 1.3 billion USD.
Capture the boring queues and transport map from traditional supermarkets, supermarket chain Tesco (UK) introduced the form of a purchase via phone and tablet. Their customers scan QR codes Codes and pay online at the subway station. Just after 6 months of implementation, the number of online shoppers in Tesco increased to 76%, sales increased 130%.
On a smaller scale, Domino's Pizza in the United States also achieved many fruits through M-Commerce. Last month, the company announced 13% sales order online from the handset. Recently, the company has launched applications for the iPad as well as on other platforms such as Android or Windows Mobile, push from handset sales reached $ 1 million each week.
Adaptation?
A tentative conclusion shows that smartphones with small screens are often used to buy small value items. Tablet also consistent with the decision to purchase more valuable goods such as electronics, furniture, fashion. This is evident through the average revenue per tablet (123 USD) is much higher than with a smartphone (80 USD). But this may change as the low-cost tablet launched and can last average revenue per user down.
What advice do you have for e-commerce companies? According to the IAB, the best thing you can do is to prepare a great version for tablets (priority than smartphones), where users are willing to purchase more and higher value.
The more detailed study shows that tablet users are also more positive response to the promotions, as the purchase rate on Counter was approximately 4% (compared to 2.3% of the traffic from laptop). Even some retailers also display products for tablet versions.
Not Only the Ecommerce, Entertainment also seeing the mobile moving trend. People no longer playing game, tai game mien phi, in PC, they moving to play game in their Cell phone instead of. People no longer listen music in PC and walkman, tai game pikachu , tai hinh nen dien thoai , they listen music online in their smart phone. Connecting Social Network, checking email, .... Now we can do all of these stuffs via mobile phone with internet connection.
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