Instructions

1

Obtain all essential licensing. In most states, you'll need a seller's permit (also known as a resale license, or state tax ID), which you can obtain through your state's tax department, revenue department or Board of Equalization (see "Resources" for a list of the appropriate departments in each state). In addition, contact your county clerk about obtaining a DBA, or fictitious business name. This would include any assumed name, like "Joe's DVDs," and most counties require it unless your business name matches your full legal name (such as John Smith's Electronics). Also check your city ordinances for local business requirements.
2

Find suppliers for retail merchandise. For best results, contact authorized wholesale warehouses. These warehouses seldom advertise to the public, so contact the manufacturers of goods you want to sell, and speak to sales reps about obtaining contact information for wholesale providers. You can also purchase wholesale goods from warehouse stores like BJ's, Costco and Sam's Club. If you have a resale license, you can sometimes establish a business account with these membership stores, and can purchase without paying sales tax. You can purchase wholesale goods online too, but use caution, and always research wholesale websites before giving them your money.
3

Set up a website. Purchase your own domain and hosting for a professional online presence, and consider hiring a professional e-commerce web designer, if you lack the ability to design an eye-catching site. You'll also need to install a shopping cart program to collect credit card payments. If you don't have the budget for these things, consider using sites like Amazon, eBay, iOffer and Sell.com to list your retail merchandise. These sites allow you to post your goods and sell to customers economically.
4

Ship your merchandise in a timely manner and offer exceptional customer service, in order to build rapport with your customers and ensure positive word-of-mouth. Email customers as soon as you receive payments, answer any questions quickly and politely, and make sure to wrap fragile items very securely, to protect yourself and customers from damages.