Sales letter and copy of some kind is used over the entire internet to sell the literal millions of different products and services. If you want to make sales and money, then it's important for you to know the many common mistakes so you will not make them in your own copy.

There are so many mistakes that can be avoided with ease, but often it's difficult for new copywriters to remember everything. One source of many kinds of mistakes concerns the subheads, or subheadings, in the sales copy body. The ad for the sales letter, or copy, is the headline, and you simply cannot leave it out. Naturally, just like all writing your copy will have organizational elements such as paragraphs. In order to do this, you should have clear subheadings that tell your prospect what the next section is all about. Subheadings make it easy for the reader to scan through your sales copy before actually getting down to reading it. We would need a book to completely discuss and review all the very many reasons why someone won't thoroughly read through sales copy. One thing is certain, if your copy does not have a smooth flow, and is not organized into sections, then you'll be a hurting copywriter. Your aim here is to convince your prospect about the product you're selling, which can only happen when he reads through your copy to reach a decision, and subheadings help in this area. Your subheads are not to be ignored or treated as if they're not important because they do contribute to the success of your copy. Many times your prospect finds one of your subheadings more interesting than your headline, and decides to buy the product. So that's why you need to carefully write your subheadings because they are almost as important as the main headline.

Reading a long sales letter can take a toll on your prospect, so don't make the mistake of writing in large paragraphs that are hard to read. You never want your readers to be annoyed or irritated, so you can help prevent that by generous use of white space coming through in your copy - but don't overdo it. You'll find that those who read your sales material are an impatient and unforgiving lot, and if you do anything to unsettle them they'll leave and never return. Another important point about paragraphs is they should only be about one single point you're making and not more than that. Avoid the mistake of falling in love with your own writing because that leads to things like making pointless comments that support nothing other than your ego. Don't overlook the power of story telling in your copy because it's very powerful and highly effective for a number of reasons. Stories accomplish a lot in sales copy from relaxing your reader to making him drop his defenses and become a bit more relaxed. So don't forget to divide your sales letter into smaller, digestible paragraphs, or the whole meaning of a story can be lost.

It's best to learn the copywriting basics because you'll discover that it is different from academic writing. When you write copy, it's most important to be very clearly understood, so make it simple and to the point. Benefit bullets are extremely important and work very well in sales copy, so be sure to use them and include them, always. Benefit bullets allow for easy reading and quick scanning, and they convey the most important information about your product. Bullet points give you the opportunity to open-up your copy and provide "white space" which is important for breaking up the copy and reducing eye strain and monotony. Just the way you wouldn't like reading a huge block of content, even your prospects are looking for benefits when going through your sales letter.

In conclusion, the mistakes that you make as a copywriter will cripple your sales and bring down your efforts. Another professional approach is to simply check your writing - or proof read it, and then make the necessary corrections.