If you want to get the best free exposure on the web then articles are one of the most effective weapons in doing so.
But you need to know what is the best way in order to get the most effective attention as a result of your writing.
This is where listening to your online audience comes into play.
You need to know what they want in order to give them the best possible experience when writing articles.
There are a number of ways in which we can do this: First of all make sure your headline and the title is effective.
You need to make sure your audience is stimulated by your headline or title right from the outset.
In this way they are more likely to go on reading more of your article and take notice of what you say.
If your headline or title is ineffective then your readers will not look any further and they'll move on to somewhere else.
Make your headline or title rich in keywords and maintain some impact.
Your audience needs to know what it is they can gain from reading your article or post.
Make sure your audience can read your article without too much difficulty.
Do not use long words or phrases where simple ones who will do.
Try not to be too clever with your writing as your audience may not be expecting this.
They're expecting good quality content that is punchy and effective for their needs.
Do not expect your audience to spend too much time reading your article.
They want to quickly get as much information as they can then to move on to other things.
It is important that your readers do not become confused.
Therefore we do not want to make things too complicated or use jargon that they don't understand.
Make sure that your article contains content relevant to the audience that they can easily find and make sense of.
Sometimes it is useful to use bullet points or note form to convey to the reader what you are trying to say.
You do not want your readers to wade through huge amounts of text just to find one or two points.
Try to highlight, for your audience, exactly what it is you're trying to say and the things that may solve any problem they are having difficulty with.
Make sure that your article does not contain any advertising or promotion.
Your audience will spot this straight away.
It is important that you gain the trust and respect of your audience in your article.
In this way they will read your article and respect your opinion enough to check you out further in your resource box or or the biography box.
This is where you can give them information about you, your products or your services.
You need to ensure that your articles are targeted to your specific audience and that they are the gaining something from reading your efforts.