When you look into top estate agents windows or look at property sales in expensive glossy magazines and admire the beautiful and tasteful furniture it is quite possible that the vendor has long gone with all their personal effects and what you are looking at is hired. This clever marketing ploy is used more often than you would think it is. Furniture hire London is one of the most popular ways to help market otherwise empty apartments in London. An empty house is harder to sell than a fully furnished one. By hiring the furniture which may include everything from carpet rugs to curtains as well as the larger items the person selling the house can reveal to the prospective buyer just how the place could look with good imagination. An acquaintance was offered an overseas posting which he took and as part of the package included a house and free removal of all his furniture and personal effects he ended up leaving behind an empty house in London. After a year or two it was apparent that he would not be returning to England for several years and so he decided to put his London home on the market. As the house was now looking a little unloved and uncared for he arranged for decorators to repaint inside and out. After several months of getting no buyers he dropped the asking price and when that still had no effect he asked the advice of a more enlightened estate agent who suggested the problem was that as the house had no furniture or fittings whatsoever, it just did not feel like a home to any possible buyer. The end result was that by calling in furniture hire London the house was superbly made to look lived in and with tasteful decorations including new curtains, rugs and every conceivable item in every room the transformation was complete. The cost of the hire which lasted three months was more than recovered because the house looked so good that the agent suggested putting the price up a little higher than the original asking price. In effect the house had been rebranded and this resulted in a sale. Rebranding is an art in itself and many large companies find that by calling in specialist rebranding firms they manage to achieve increased sales and profitability just by changing the name or even just the logo of the product. Like accidently discovering your house is worth more just by having it tastefully furnished so it is that sometimes rebranding and launching a product involves raising the sale price to attract bigger numbers of customers. New developers of large housing estates will always have a show home and these people know how important it is to show off the potential of the properties with the right sort of fittings and furniture. These show homes have everything from beds to television to household ornaments and all of it is hired.