How To Use Email Autoresponders to Boost Customer Loyalty
Your e-commerce website relies on its customers to becomereturning customers in order to develop a successful business.The question you might be wondering, however, is how to makeyour customers become loyal to you and return. There are plentyof ways you can increase customer loyalty, and the use of emailautoresponders is but one.
*Automatically Send E-mails
When you have an email autoresponder, it sends an e-mailimmediately to any individual that clicks yes to receivinge-mails and additional information from your company. Since theautoresponder automatically does this it eliminates any problemsby human error like forgetting to send an e-mail, typing theaddress wrong, waiting too long, and other similar errors. Theautoresponder sends an e-mail immediately to the address thatwas given, and it frees up your time to focus on other things,knowing your customers and potential customers are receiving theinformation they need.
*Saves Time
Since your autoresponder has been sending out e-mails andgenerating interest you know that when you receive an e-mailfrom a potential or past customer that they are primed up enoughabout the product or service and already have a interest withoutyou having to sell them on it. Therefore, you receive customerswhen they are ready to talk which increases your success rate,and you won't waste time on customers who are not interested.Not to mention the amount of time you'll save by not having topersonally send e-mails over and over and over again.
*Reminders
Of course if you are using an autoresponder you are sending oute-mails to your customers about a variety of products andservices in the normal series of 7 e-mails. However, if youreally want to boost customer loyalty to your products don'tforget to send out an eighth e-mail that reminds the recipientabout your product and that they still have time to buy. Thise-mail should only be a reminder and nothing pushy. It shouldonly be sent to those individuals who did not already sign upfor your product or service.
*Stay in Touch
Another way to keep your customer loyalty and keep them buyingfrom you is to stay in touch. No, this does not mean you shouldsend them e-mails every week. If you do this you risk annoying alot of subscribers and ultimately getting unsubscribe requests.Instead, simply keep in touch every month or so with new offersand products. Your target market can't buy from you if they donot know what you are offering. Also, in these e-mails be sureto offer discounts and bonuses. When you do this you give peopleyet another incentive to do business with you
*Automatically Send E-mails
When you have an email autoresponder, it sends an e-mailimmediately to any individual that clicks yes to receivinge-mails and additional information from your company. Since theautoresponder automatically does this it eliminates any problemsby human error like forgetting to send an e-mail, typing theaddress wrong, waiting too long, and other similar errors. Theautoresponder sends an e-mail immediately to the address thatwas given, and it frees up your time to focus on other things,knowing your customers and potential customers are receiving theinformation they need.
*Saves Time
Since your autoresponder has been sending out e-mails andgenerating interest you know that when you receive an e-mailfrom a potential or past customer that they are primed up enoughabout the product or service and already have a interest withoutyou having to sell them on it. Therefore, you receive customerswhen they are ready to talk which increases your success rate,and you won't waste time on customers who are not interested.Not to mention the amount of time you'll save by not having topersonally send e-mails over and over and over again.
*Reminders
Of course if you are using an autoresponder you are sending oute-mails to your customers about a variety of products andservices in the normal series of 7 e-mails. However, if youreally want to boost customer loyalty to your products don'tforget to send out an eighth e-mail that reminds the recipientabout your product and that they still have time to buy. Thise-mail should only be a reminder and nothing pushy. It shouldonly be sent to those individuals who did not already sign upfor your product or service.
*Stay in Touch
Another way to keep your customer loyalty and keep them buyingfrom you is to stay in touch. No, this does not mean you shouldsend them e-mails every week. If you do this you risk annoying alot of subscribers and ultimately getting unsubscribe requests.Instead, simply keep in touch every month or so with new offersand products. Your target market can't buy from you if they donot know what you are offering. Also, in these e-mails be sureto offer discounts and bonuses. When you do this you give peopleyet another incentive to do business with you
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