Blink Optical has appointed WISPA for its Integrated advertising account in Australia
After a competitive pitch process, Blink Optical has appointed Wispa, Customer Engagement Agency based in Sydney, to manage its integrated advertising account in Australia.
The pitch was part of a significant revamp of marketing activity for the Blink brand.
Wispa will develop strategy, advertising and direct marketing campaigns, as well as in-store visual merchandising and digital marketing solutions for the 48-store chain.
The challenge is to create some uniqueness in a highly competitive retail marketplace.
Some info about Blink Optical
Blink Optical has many stores around Australia providing Optical frames, Sun glasses, Contact Lenses and High Fashion Designer eye and sun glasses and services from eyewear design to eyecare consultations.
Their professional services include 'Eye Examinations', available from qualified optometrists, 'Frame Fitting', to find the perfect frame for your prescription, lifestyle, and look, 'Contact Lens Fitting', free consultation and instructions for finding the correct type of lenses, 'Digital Retinal Imaging', an examination of the optic nerve, macula, retina and blood vessels in precise detail with some diagnostic tool that allows accurate record keeping to monitor any changes in your eyes, 'Visual Field Testing', with Visual Fields Machines that map the level of peripheral vision...
The examination at one of the Blink store include: Eye Health - both internal and external, General Physical Health, Clearness of vision (myopia, hyperopia, astigmatism), Colour Vision, Focusing ability (Presbyopia), Eye muscle movement and control, Ambliopia (lazy eye), Glaucoma, Cataract...
Blink Optical has a joint venture arrangement with BUPA who through its brands MBF, HBA and Mutual Community, promotes the Blink offering to its members.
Source: http://www.wispa.com.au/advertisingblog/advertising/wispa-wins-blink-optical-integrated-advertising-account
Wispa - Advertising Agency Sydney
The pitch was part of a significant revamp of marketing activity for the Blink brand.
Wispa will develop strategy, advertising and direct marketing campaigns, as well as in-store visual merchandising and digital marketing solutions for the 48-store chain.
The challenge is to create some uniqueness in a highly competitive retail marketplace.
Some info about Blink Optical
Blink Optical has many stores around Australia providing Optical frames, Sun glasses, Contact Lenses and High Fashion Designer eye and sun glasses and services from eyewear design to eyecare consultations.
Their professional services include 'Eye Examinations', available from qualified optometrists, 'Frame Fitting', to find the perfect frame for your prescription, lifestyle, and look, 'Contact Lens Fitting', free consultation and instructions for finding the correct type of lenses, 'Digital Retinal Imaging', an examination of the optic nerve, macula, retina and blood vessels in precise detail with some diagnostic tool that allows accurate record keeping to monitor any changes in your eyes, 'Visual Field Testing', with Visual Fields Machines that map the level of peripheral vision...
The examination at one of the Blink store include: Eye Health - both internal and external, General Physical Health, Clearness of vision (myopia, hyperopia, astigmatism), Colour Vision, Focusing ability (Presbyopia), Eye muscle movement and control, Ambliopia (lazy eye), Glaucoma, Cataract...
Blink Optical has a joint venture arrangement with BUPA who through its brands MBF, HBA and Mutual Community, promotes the Blink offering to its members.
Source: http://www.wispa.com.au/advertisingblog/advertising/wispa-wins-blink-optical-integrated-advertising-account
Wispa - Advertising Agency Sydney
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