Search engine optimization (SEO) is a necessary tool that you should apply, if you want people to find your websites.
By applying SEO, it can mean the difference in your website showing up on the first few pages of a search engine or the hundredth page.
A website that does not show up in the first few pages of a search engine can find it hard to get visitors because most people only search the top three to five page results for their keywords.
How to Apply SEO? You can pay someone to do SEO on your site or you can do it yourself.
If you have a big website that is going to be a big money maker, you may want to shell out the hundreds of dollars necessary to have professionals take care of your website creation and optimization.
If you have a small to medium website, and have intermediate internet skills, you should handle the search engine optimization yourself.
It is really not that difficult and it should be done if you want the search engines to correctly index your site.
SEO can be applied by getting links that point back to your website.
This can be done with article writing and article content submission.
If you have really great posts on your website, others will voluntarily link to you, so that they can provide new information to their own visitors.
You can also pay websites to place your links on their site and this works to have one way links and as a bonus, website visitors.
Making sure that your Meta tags are correct is another factor in SEO.
All of your web pages should have correct titles, and your META tags should have a great site description with your primary keywords.
When someone does a search, the META tag information is what they will see as a description of your site.
Websites that have only a title or URL when you do a search means that they did not have proper SEO done.
Most people will skip over these types of web pages.
Another way to apply SEO is to have great written content.
Pictures and videos are nice, but if your website has little to no content and only flash, pictures and movies, you will not rank well in the search engines.
The search engine spiders can only read text, so all of your art skills will be of no use, if a visitor cannot find your website.
Write great content and articles with the keywords that greatly describe your website and what it is about.
What You Should Not Do Do not use the same keyword repetitively.
Although keywords are necessary to having a good ranking with the search engines, they have become wise to people who try to cheat the system by repeatedly using a keyword over and over again, for no good reason.
Avoid the use of text that is colored to blend into the background.
Webmasters caught on to the fact that if they place keywords on their websites and match it to the background, a visitor cannot see it, but a search engine spider can.
After an update, these websites were penalized because they were once again trying to cheat the search engines.
Same content different page is a trick that is still being used today.
However, this hurts more than it helps a website.
You cannot write one article or grab it from online and then use it on all of your web pages.
Search engines like Google are penalizing websites that have one page of duplicate content much less an entire website.
Lots of keywords make no sense.
This is a trick that you may have come across on a few different websites.
You are scrolling through a site and when you get to the bottom, you see a list of keywords that are not linked.
Website owners try this to get the search engines to rank them well for these keywords that are just placed on their pages.
Like the same colored text trick, this no longer works in most cases and you can be banned from different search engines.