Why and How Hotels Waste Time With Hotel SEO
An overwhelming majority of hotels world wide are busy with or thinking about SEO.
Most of them simply do not advance and then wonder: But why? I spend so much time reading about it? The single most important reason for Hotel SEO to be so ineffective is this: Hotels see SEO as a given.
They say "I already have SEO" and being unaware that this is like saying:"I already have transport".
Yes, but is it a bicycle, the subway, a bus, what kind of bus? Is it a car, and if so, what make, what model, what year, what extra's? All this to simply say: there are dozens and dozens and dozens of levels in SEO.
It is always improved, there are always higher levels, and that is the way it is going to be from now on.
The second mistake is: most hotels just do exactly the same as all others do.
You can find hundreds of thousands of SEO tips online, just for free.
What is usually forgotten is that these tips are read by hundreds of thousands, and applied by hundreds of thousands.
All hotels doing exactly the same thing.
With as a result that obviously not one of them jumps over the other.
They all keep in perfect pace with each other.
The only result is that others simply want to be better than that.
And invent new levels.
And reason number 3: SEO does no longer mean a thing; the problem is its quality.
So you spend 10 hours per month in social networking? Your competitors will spend 20 hours.
Will you turn it into a part time job? Someone else will turn it into a full time job.
Or you spend 3 hours in just trying to track the right key words? Someone else will spend a whole week doing so.
Or the hotel then finally has found a perfect SEO strategy - but it is one with a very short term strategy, and everything needs to be started from scratch the next time it starts with a new website.
Yes, especially as an independent hotel this can turn you crazy.
Without the hotel itself knowing it, it is spending a terrible amount of time...
that is simply ineffective.
That is also very understandable.
SEO is a rather new phenomenon, and it does take time before anyone starts to understand the bigger picture.
What is for sure is that SEO is here to stay.
It will only forever be polished.
As Matt Cutts, senior SEO Official at Google said: It will forever be polished, just as you always polish and update your resume.
Consequently, it is already extremely wise of you to be here, online, and read about SEO.
One day that will turn into your biggest strength.
There is still no Masters Degree, no SEO University, but if that moment ever comes, you might be the first to graduate.
It is an exciting adventure.
Because once you discovered one level, you see there is a deeper one underneath, and an other one, and an other one...
You might not see results very soon, but you are armed for a further future.
Most of them simply do not advance and then wonder: But why? I spend so much time reading about it? The single most important reason for Hotel SEO to be so ineffective is this: Hotels see SEO as a given.
They say "I already have SEO" and being unaware that this is like saying:"I already have transport".
Yes, but is it a bicycle, the subway, a bus, what kind of bus? Is it a car, and if so, what make, what model, what year, what extra's? All this to simply say: there are dozens and dozens and dozens of levels in SEO.
It is always improved, there are always higher levels, and that is the way it is going to be from now on.
The second mistake is: most hotels just do exactly the same as all others do.
You can find hundreds of thousands of SEO tips online, just for free.
What is usually forgotten is that these tips are read by hundreds of thousands, and applied by hundreds of thousands.
All hotels doing exactly the same thing.
With as a result that obviously not one of them jumps over the other.
They all keep in perfect pace with each other.
The only result is that others simply want to be better than that.
And invent new levels.
And reason number 3: SEO does no longer mean a thing; the problem is its quality.
So you spend 10 hours per month in social networking? Your competitors will spend 20 hours.
Will you turn it into a part time job? Someone else will turn it into a full time job.
Or you spend 3 hours in just trying to track the right key words? Someone else will spend a whole week doing so.
Or the hotel then finally has found a perfect SEO strategy - but it is one with a very short term strategy, and everything needs to be started from scratch the next time it starts with a new website.
Yes, especially as an independent hotel this can turn you crazy.
Without the hotel itself knowing it, it is spending a terrible amount of time...
that is simply ineffective.
That is also very understandable.
SEO is a rather new phenomenon, and it does take time before anyone starts to understand the bigger picture.
What is for sure is that SEO is here to stay.
It will only forever be polished.
As Matt Cutts, senior SEO Official at Google said: It will forever be polished, just as you always polish and update your resume.
Consequently, it is already extremely wise of you to be here, online, and read about SEO.
One day that will turn into your biggest strength.
There is still no Masters Degree, no SEO University, but if that moment ever comes, you might be the first to graduate.
It is an exciting adventure.
Because once you discovered one level, you see there is a deeper one underneath, and an other one, and an other one...
You might not see results very soon, but you are armed for a further future.
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