Ecourses are an internet business tool that has kind of a stealth characteristic to it.
Subscribers know what it is, they don't know the power it can have over them.
No, I'm not talking about some mystical power that hypnotizes anyone, I'm talking about an automatic response that makes people do the non-normal internet thing.
Let me explain.
Studies have shown that the average person stays on a website for about 10 seconds.
(I've heard 3 seconds, and I've heard 20 seconds, I'm using 10 seconds here because I a fan of nice round numbers, it's less confusing!) Regardless of what the number is, it's safe to say it's not a very long time.
If someone is one your website for a short period of time, what does that say about your business? It says there's a good chance you're not making much money.
Do you understand why? It's because people don't stick around long enough to look through the website and eventually buy something from you.
Now, throw in an ecourse that someone subscribes to and you've just increased your odds of getting people to stay on your website longer! Think this through logically.
Someone came to your site because they were interested in the subject matter (generally speaking).
They CHOSE to subscribe to your ecourse so they gave you permission to give them more stuff from you.
If the average person only stays at your website for 10 seconds at a time, they probably won't remember much about that site, true? Your ecourse gives people a reminder to go back to your website to get even MORE information! Maybe some reading, maybe an audio, maybe even a video.
The point is, the ecourse gives people a REASON to go back to the website.
And, the longer someone stays at a website, the greater the chances of them buying some is.
An ecourse give them permission to go back to the website, get it?