Important Tips For Local Seo Businesses
Because you are a local SEO marketer you need to learn how to control the internet's targeted information. This is a major part of local SEO because if you can gather information on other websites you will be more advanced than your competitors. There are important aggregators targeted for local business listings that are set up to crawl through the internet and find every little bit of information that is available on your company. Two such aggregators are Localeze and infoUSA.
Obviously you are going to want to tread carefully with some things. If you find that there is incorrect information about your company on other sites you run the risk that it will still be aggregated for your listings. When this occurs, you'll have to venture back to the site or the source and ask them to take care of the issue. This will take some time to occur so, in the meantime, be prepared to wait for the new info to find its way to your local listings.
When you're targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. Many businesses never think to do this, so it's a simple way to give you an advantage in your marketing efforts.
Besides that, upload pictures to these local site listings because they make you appear genuine in the eyes of the users by providing them pictures of your business. Just find some good quality pictures from your site and upload them to give you a more effective listing. You don't have to use gallery quality photos (unless your business is photography), but they will be reflecting on your business, so they should have some quality.
Aim at diversifying your anchor text. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that's exactly what you are trying to do. This will allow you to both fiddle around with your anchor text in your links and add to the variety of anchor texts available to you while also expanding your reach exponentially.
For example let's say you sell chocolate in New York: don't just concentrate on "New York Chocolate Store". Two other things you can use are "Chocolate Store in New York" and "Chocolate Stores in Manhattan, New York." Whatever you do, don't forget that search engines place a lot of value on anchor texts which means that you need to use as many variations as you can if you want to raise your rankings. To sum up: local search engine optimization does require you to do more work but it all pays off in the end when you have an easier time of reaching your target market.
Obviously you are going to want to tread carefully with some things. If you find that there is incorrect information about your company on other sites you run the risk that it will still be aggregated for your listings. When this occurs, you'll have to venture back to the site or the source and ask them to take care of the issue. This will take some time to occur so, in the meantime, be prepared to wait for the new info to find its way to your local listings.
When you're targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. Many businesses never think to do this, so it's a simple way to give you an advantage in your marketing efforts.
Besides that, upload pictures to these local site listings because they make you appear genuine in the eyes of the users by providing them pictures of your business. Just find some good quality pictures from your site and upload them to give you a more effective listing. You don't have to use gallery quality photos (unless your business is photography), but they will be reflecting on your business, so they should have some quality.
Aim at diversifying your anchor text. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that's exactly what you are trying to do. This will allow you to both fiddle around with your anchor text in your links and add to the variety of anchor texts available to you while also expanding your reach exponentially.
For example let's say you sell chocolate in New York: don't just concentrate on "New York Chocolate Store". Two other things you can use are "Chocolate Store in New York" and "Chocolate Stores in Manhattan, New York." Whatever you do, don't forget that search engines place a lot of value on anchor texts which means that you need to use as many variations as you can if you want to raise your rankings. To sum up: local search engine optimization does require you to do more work but it all pays off in the end when you have an easier time of reaching your target market.
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