Finding The Right Business Name For Your Home Business
The most important thing in a company is not what it does. It is how it's called. The name and logo are two main messages you give others about your company, its qualities and weaknesses. That's why choosing a business name is a top importance for anyone - including work-at-home businesses.
Time is your worst enemy when it comes to choosing a home business name. If you try to speed up the process as most business owner do, you will probably end with some very poor name instead of a real blockbuster.
Here's how we can come up with a decent business name. First of all, we start from deciding what feeling you'd like to incite in others. Those feelings will then be used by customers to decide if they want to buy anything from you. Write them down and use to score the names you have. Then choose the name which responds to the most of the feelings.
The key to success is creating a solid foundation of further choices. Generally, the more decent names you create, the higher the chance for success is. As many potentially interesting names will inevitably become unusable, having at least three or four best alternatives is a must. However, always make sure that your business name will not bring any unwanted collocations. Naming your florist's website "Red Rose" is a good thing. Naming it "Magic Moments" is bad - it will inevitably bring collocations with the adult industry.
Before you make a final choice, ask your friends and relatives about your ideas. Ask them to tell you what they feel while looking at potential names and ask them to cross out the least suitable ones. While it isn't conclusive, it will give you some insight into what an average Joe or Jane will think about your business name.
Before you start a business under your new name, make sure it is free. If that is such a great idea, it is possible that someone has already named their company or website using your name. What is especially important, check with your lawyer if there is any company under the same or similar name in your area.
Finally, remember to take your time. Most bad business names have been created under a lot of pressure. We often forgot that it is the quality, not speed, that matters most.
Time is your worst enemy when it comes to choosing a home business name. If you try to speed up the process as most business owner do, you will probably end with some very poor name instead of a real blockbuster.
Here's how we can come up with a decent business name. First of all, we start from deciding what feeling you'd like to incite in others. Those feelings will then be used by customers to decide if they want to buy anything from you. Write them down and use to score the names you have. Then choose the name which responds to the most of the feelings.
The key to success is creating a solid foundation of further choices. Generally, the more decent names you create, the higher the chance for success is. As many potentially interesting names will inevitably become unusable, having at least three or four best alternatives is a must. However, always make sure that your business name will not bring any unwanted collocations. Naming your florist's website "Red Rose" is a good thing. Naming it "Magic Moments" is bad - it will inevitably bring collocations with the adult industry.
Before you make a final choice, ask your friends and relatives about your ideas. Ask them to tell you what they feel while looking at potential names and ask them to cross out the least suitable ones. While it isn't conclusive, it will give you some insight into what an average Joe or Jane will think about your business name.
Before you start a business under your new name, make sure it is free. If that is such a great idea, it is possible that someone has already named their company or website using your name. What is especially important, check with your lawyer if there is any company under the same or similar name in your area.
Finally, remember to take your time. Most bad business names have been created under a lot of pressure. We often forgot that it is the quality, not speed, that matters most.
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