Are You 100% Satisfied?
Have you ever heard the commercials asking 'are you 100% happy with your marriage?' or 'are you completely satisfied with your intimacy?" Radio talk show host Dennis Prager points out that the advertisement is built on a brilliant but flawed premise.
He notes that you can apply that to everything in life.
Are you 100% satisfied with anything in life? That's a fair question.
But who can honestly answer 'yes' 100% of the time? None of us can.
That's when the marketing mentality kicks into high gear.
Choose any category in life and you can ask that same question.
Are you 100% satisfied with your job? Are you 100% happy the way your kids are turning out? Are you 100% happy with your diet? Now you might say that you're 100% satisfied with your spouse and your kids, but are you really? If you could change something in them, would you? Or if you could change several things in them, would you? If you could change yourself, would you? Of course you would.
So, in essence, you are not 100% satisfied.
Again, none of us can say 'yes' all the time to these very common situations.
The one hundred percent satisfaction question can never be satisfied from the responder's perspective.
We are rarely 100% satisfied with even our most cherished things.
We are not satisfied with our weight, our looks, our children, our jobs, our bosses, our commute, our cars, our houses, or our marriages.
Be careful you don't fall into the trap and respond the way the marketer wants you to respond.
He or she knows the answer to the question before you open your mouth.
If you say you are satisfied, she'll ask "are you absolutely sure," which is again a qualified question.
"Absolutely sure" is very different in the marketer's eyes than just plain ol' "sure.
" Here's the trick then: the answer isn't flawed, the question is.
Asking 'Are you very happy with your marriage' is far different than asking 'are you 100% happy with your marriage?' isn't it? Even asking 'are you extremely happy with your marriage' exposes the flaw in the 100% question.
If you're in the 60-70% happy range you're doing fine in just about anything.
Of course, marketers know this and exploit it to their financial advantage.
Often it's not malicious, but merely good marketing.
So, next time you see one of these commercials, know that the company is using a time-honored marketing ploy to make you feel like you're unhappy and dissatisfied.
In reality, you aren't but that wouldn't sell products, would it?
He notes that you can apply that to everything in life.
Are you 100% satisfied with anything in life? That's a fair question.
But who can honestly answer 'yes' 100% of the time? None of us can.
That's when the marketing mentality kicks into high gear.
Choose any category in life and you can ask that same question.
Are you 100% satisfied with your job? Are you 100% happy the way your kids are turning out? Are you 100% happy with your diet? Now you might say that you're 100% satisfied with your spouse and your kids, but are you really? If you could change something in them, would you? Or if you could change several things in them, would you? If you could change yourself, would you? Of course you would.
So, in essence, you are not 100% satisfied.
Again, none of us can say 'yes' all the time to these very common situations.
The one hundred percent satisfaction question can never be satisfied from the responder's perspective.
We are rarely 100% satisfied with even our most cherished things.
We are not satisfied with our weight, our looks, our children, our jobs, our bosses, our commute, our cars, our houses, or our marriages.
Be careful you don't fall into the trap and respond the way the marketer wants you to respond.
He or she knows the answer to the question before you open your mouth.
If you say you are satisfied, she'll ask "are you absolutely sure," which is again a qualified question.
"Absolutely sure" is very different in the marketer's eyes than just plain ol' "sure.
" Here's the trick then: the answer isn't flawed, the question is.
Asking 'Are you very happy with your marriage' is far different than asking 'are you 100% happy with your marriage?' isn't it? Even asking 'are you extremely happy with your marriage' exposes the flaw in the 100% question.
If you're in the 60-70% happy range you're doing fine in just about anything.
Of course, marketers know this and exploit it to their financial advantage.
Often it's not malicious, but merely good marketing.
So, next time you see one of these commercials, know that the company is using a time-honored marketing ploy to make you feel like you're unhappy and dissatisfied.
In reality, you aren't but that wouldn't sell products, would it?
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