Creative Ideas for Visual Advertising
- Lure customers to your product by presenting ads in creative ways.your ad image by chrisharvey from Fotolia.com
Visual advertisements give your brand more visibility by exposing your business to masses of people at a time. These advertisements include billboards, magazine ads, banners, and skywriting. Boost the exposure of your company by creatively displaying your company message in a variety of unconventional spaces. - Buses, vans, and trucks are all spaces where your brand name can be presented to thousands of potential customers each day. Mobile billboards and wrapped vehicles are part of a growing sector in the mobile ad industry with many creative possibilities for displaying your brand message. Some wrapped vehicles can display you product on top or in the front of your vehicle in addition to the wrap design. Wrapped vehicles help your company cut costs by giving you constant exposure rather than hiring or renting space on another vehicle.
- Though you won't be in the fast paced, cinematic trailers for each movie, you can still associate your brand with an enjoyable experience by purchasing ad space before the movie begins. The slideshow before the movie displaying company brand messages could include captivating photos and graphics from your company. If you are working with a large advertising budget, you may be able to become an official advertiser/sponsor of the theater chain and purchase commercial time prior to the run of each film. Major advertisers typically run 30- to 60-second commercials or sponsor an important message prior to the start of the movie trailers before each film. The most effective still or commercial ads include messages that tie your brand with the movie-going experience.
- Many shopping malls are adopting digital advertising kiosks to gain revenue for their businesses. Display your ad in this high traffic space where customers are likely to be moving about casually, but looking for opportunities to purchase products that interest them. Using current events or the season as your source of inspiration, use humor to capture the attention of shoppers, but always relate the humor to your product. Seek placement on multiple kiosks in front of various department stores, so you increase your chances of exposure to a wide demographic of shoppers.
Mobile Ads
Movie Ads
Mall Kiosks
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